Brand Marketing – Page 24

BCCI secretary Jay Shah clarifies, ‘complete IPL will happen in India only’

Jay Shah's statements followed a news report that hinted at the possibility of the tournament being relocated to the United Arab Emirates (UAE), with Dubai being highlighted as a favoured venue. (Image source: Jay Shah via X)

Jay Shah is quoted as saying, “Complete IPL will happen in India only. BCCI is working on the full schedule and will make it public soon.”

Tata Group-owned Air India to layoff 200 amidst corporate restructuring

We are building Air India as a 'Global Airline with an Indian Heart'.

The laid off staff are those who had not taken voluntary retirement schemes or availed reskilling opportunities provided by Air India, the airline said.

Hello Electric Era? Can manufacturers rise to the electric challenge?

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The govt’s policy’s focus on 50 percent domestic value addition within a short time frame might incentivize companies to simply assemble imported components rather than invest in full-fledged local manufacturing; and lower import duty may initially favor imported EVs, potentially slowing down the initial growth of domestic EV production.

Alia Bhatt turns 31: A look at her diverse portfolio of endorsements, investments and business ventures

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt has diversified her portfolio beyond acting, from establishing her own production house, Eternal Sunshine Productions, to supporting various investments and business ventures.

CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

India, currently leading in crypto adoption, serves as the backdrop for this campaign, echoing the sentiment that skepticism often transforms into acceptance with knowledge and experience.. (Representational Image via Unsplash)(Representational Image via Unsplash)

CoinDCX has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign will span various print and online channels, and aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class. CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign… Continue reading CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

Jubilant FoodWorks’ emerging market playbook and platformization

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Jubilant FoodWorks Ltd underlying objective is to build a portfolio of brands in promising, high-growth and underpenetrated markets.

Signpost lands exclusive ad space on 200 of Mumbai’s new electric double-decker buses

This collaboration allows Signpost to generate revenue through ad placement and management on Mumbai's new electric double-decker bus fleet. (Image sourced via Switch website)

As part of this agreement, Signpost secures exclusive ad rights on Mumbai’s 200 new electric double- decker buses through a partnership with BEST.