Category: Brand Marketing

Deepinder Goyal says Blinkit has potential to become larger than Zomato’s food delivery business

He also said that his employees voluntarily took pay cuts during the pandemic to help maintain cash flow in the business, highlighting the importance of establishing a good work culture. (Image sourced via Forbes India)

Zomato’s quick commerce platform Blinkit could potentially become larger the Zomato’s food delivery service if it continued to maintain an 80-100 percent year-on-year growth rate.

Mamaearth’s Ghazal Alagh shares what happened when she met Kapil Dev

Upon conversing with Kapil Dev, the entrepreneur learned significant insights, notably concerning parenting. Dev stressed the need to prioritize character development over academic success when evaluating children's growth.

The entrepreneur shared valuable insights from the conversation with Kapil Dev on social media, including lessons on parenting and dealing with challenges in life.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

Drew Hicks: Meet the American YouTuber who is Bihari at heart

In a recent Instagram post, Andrew Hicks expressed astonishment at his journey, evolving from a garage-based YouTuber to meeting Prime Minister Narendra Modi and receiving the first international creator award. (Image sourced via Instagram)

American YouTuber Andrew Hicks rose to fame as a viral sensation for his fluent Hindi and Bhojpuri, garnering widespread attention. Recently, he was honoured with the title of Best International Content Creator at the 2024 National Creators Award ceremony in New Delhi.

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.