Category: Brand Marketing

MyGlamm comes onboard as official beauty partner for ‘Bade Miyan Chote Miya’

Produced by Pooja Entertainment and Directed by Ali Abbas Zafar 'Bade Miyan Chote Miyan' is an upcoming film starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more. (Image by Zee Company via YouTube

The Good Glamm Group’s creator and media divisions – Good Creator Co. and Good Media Co., will collaborate with Pooja Entertainment to curate promotional content and immersive experiences for fans leading up to the movie’s release.

Kartik Aaryan re-enters his monologue era with Urbn’s new campaign

Its can even power up laptops and thus, makes the Urbn chargers a no-brainer for young couples who are always on the go.

The campaign showcases the Urbn adapter’s features of its usage across devices and super fast reliable charging solutions. Donning dual charging capability, users no longer need to carry multiple chargers during holidays.

Indian sports industry crosses Rs 15,000 crore mark: GroupM report

PAs per the GroupM report, participative sports have gained prominence, transcended traditional boundaries and fostering community engagement. From golf and cricket to marathon running, these sports have become integral to India's vibrant sports culture, with an organized market exceeding INR 1000 Crores. (Representative Image: Steven Lelham via Unsplash)

According to the GroupM ‘‘Sporting Nation – Building a Legacy’ report, in 2023, 87 percent of the sports industry spending came from cricket, amounting to INR 13,701 Cr for the year.

Digital takes away uncertainty of TV viewership, says Mayank Pravinchandra Shah, Parle Products

Mayank Pravinchandra Shah, vice president - marketing, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property."Mayank Pravinchandra Shah, vice president - marketing, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property."

According to Mayank Pravinchandra Shah, vice president of Parle Products, advertisers are bound to pay the amount agreed for every TV spot aired, which is not the case with digital.

Microsoft and NVIDIA announce major integrations to accelerate gen AI for enterprises everywhere

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The new integrations will leverage the latest NVIDIA generative AI and Omniverse technologies across Microsoft Azure, Azure AI services, Microsoft Fabric and Microsoft 365.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Tata IPL 2024: Thums Up, Parle, Britannia, among others to feature on JioCinema Brand Spotlight

Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been designed to help advertisers across the board, no matter what the objective, category, and scale of business, stated the company.

JioCinema Brand Spotlight will facilitate a first of its kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built.

Schneider Electric renews partnerships with Rajasthan Royals

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

With this partnership, the Rajasthan Royals team and its management reiterated their commitment towards creating a sustainable ‘IMPACT’ and encouraging their fans to become ‘Green Yodhas’ by taking climate positive actions.