Category: Brand Marketing

Paytm to become a third-party UPI app; gets NPCI nod

Pai Platforms is not the first fintech to do this. PhonPe, a rival of Paytm’s too launched Pincode, an app on ONDC last year. (Image sourced from CNBC)

Paytm, the third-largest app for UPI payments in the country, processed 1.41 billion monthly transactions worth Rs 1.65 lakh crore in February.

Diageo India’s Black and White Ginger Ale turns exclusive partner for Zomato Live’s Zomaland Season 4

As part of the partnership across cities, Diageo will bring back its culinary experience: Table for Everyone, Bailey’s corner and chef-curated culinary experiences. (Image source: Flipkart and CNBC-TV18)

The ‘Table for Everyone’ by Black & White Ginger Ale returns to Zomaland with a culinary experience in partnership with two celebrated chefs, Megha Kohli and Nishant Choubey. Set to host a truly engaging experience against the famous Zomaland Ferris Wheel, festival attendees can find the Table for Everyone spreading the magic of sharing.

Aamir Khan turns 59: A glimpse of his iconic ads

With an estimated net worth of a staggering Rs 1862 crore, Khan's multifaceted career encompasses acting, production, endorsements, real estate investments, and business ventures. (Image sourced via Forbes)

Aamir Khan, renowned as the ‘Mr. Perfectionist’ commemorates his 59th birthday today, spanning a career that ranges from cult classic Bollywood films to beloved advertisements that have resonated deeply with audiences across India.

Volkswagen India calls for a creative pitch? Carmaker’s global media account already under review

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

German auto giant Volkswagen is reviewing its creative account in India. This follows a global media pitch after the automaker called for a review a few months ago.

Pepperfry launches Career Reboot Program to empower women’s return to the workforce

As part of this flexibility, participants will have the option to work for three hours a day, choosing the time slots and days that suit their schedules best. The company aims to create an environment of understanding and flexibility to contribute to the personal and professional growth of team members while enriching the overall customer experience within the store.

The Career Reboot Program is an extension of Pepperfry’s commitment to diversity and inclusivity, seeking to proactively recruit and empower homemakers, new mothers, and women returning from career breaks to join the team as Part-Time Home Consultants in the store, stated the company.

EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites

As a Smārak Särathi, EaseMyTrip Foundation has collaborated with the government to develop and implement a comprehensive plan for the upkeep, maintenance, and visitor experience enhancement of these monuments. This includes infrastructure upgrades, on-site amenities, and educational initiatives to raise awareness about the significance of these heritage sites. (Image source: Moneycontrol)

This partnership aims to designate EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s historical monuments, as part of the government’s Adopt a Heritage 2.0 program.