Category: Brand Marketing

The Orry Interview: The who’s, what’s, how’s and where’s finally answered! EXCLUSIVE

Here's how he's turning down millions by not selling merch and building a loyal following on his own terms. (Image sourced via Instagram - @orry1)

While fans and followers are waiting to get their hands on an Orry ‘I am a liver’ T-shirt or an Orry special phone case, Orhan Awatramani says he knows what goes up must come down. In this EXCLUSIVE INTERVIEW with Storyboard18, Orry talks about how he plans to deal with it, and also about the strategies and successes so far.
 
  
  
 

As category leaders, it’s incumbent on us to continue to push the envelope: Saumya Rathor of Lay’s

Saumya Rathor says, "The collection is done by HUEMN, and we have a few pieces within that collection and it will have the Pepsi logo. It's essentially streetwear. Pepsi, as a brand, is all about really expressing. So, our collaboration is also in the lines that it should be easily accessible for the youth and easily wearable for the youth. And that's the reason why we've selected this particular label, because they live by those ethos."

Saumya Rathor of PepsiCo India, stated, “It’s really incumbent on us to continue to push the envelope and keep giving Indian consumers a lot of different flavours and get them to experiment with their palates and that is why we said we should have the ‘masala’ flavour but also add to it an exciting flavour which has never been done before.”

Spotify rolls out beta version of Music Videos feature in select markets; India not included

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify will begin to roll out music videos from a select catalog for Premium users in the U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya.

Byju’s BCCI case: NCLT likely to issue order soon in the case against the edtech firm

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

The BCCI had applied to the Bengaluru bench of NCLT against Think & Learn Pvt Ltd, Byju’s parent company, for defaulting on dues of close to Rs 160 crore.

IPL 2024: Astral Pipes joins as associate partner of Punjab Kings

KPH Dream Cricket Limited chief executive officer Satish Menon said, "We are privileged to partner with Astral Pipes in this season of new beginnings. We believe our brand of cricket aligns with the core values of Astral Pipes. We are excited to join hands again with them." (Image source: CNBC-TV18)

The season starts on March 23, and Punjab Kings will take on the Delhi Capitals at the New PCA Stadium, Mullanpur.

Interest in Olympics is growing in India: Visa’s Sujatha Kumar

As per Sujatha V Kumar, head of marketing, Visa India and South Asia, "We are both a B2B and a B2C company. We work with our clients to ensure that consumers get the best offers on cards, that they are aware of what all they can do with their card at merchants, that they can pay very safely and securely with Visa."

As per Sujatha V Kumar, head of marketing, Visa India and South Asia, “The last time around, because we could not have any spectators, what we wanted to do was let PV Sindhu know that there were Indians cheering her on, and we wanted the Indian fans to get the feel of partaking in the Olympics.”

TATA Voltas summer campaign ‘Shor Kam, Kaam Zyada’ sees return of iconic Murthy character

The campaign, besides being on television and digital, will find its way across various print, radio and OOH opportunities this summer.

Voltas has reintroduced the protagonist Murthy in a new campaign. Murthy, who has won many hearts with his calm persona and his witty dialogues, has returned to promote Voltas’ latest line of SmartAir ACs.