Category: Brand Marketing

India is predominantly a self-employed market, says Piramal Finance | Media Dialogues

Piramal Capital and Housing Finance focuses on suburban and small-town self-employed families with moderate income. They call them ‘Budget customers of Bharat’. (Still from the video)

Piramal Capital and Housing Finance said the company aims to narrow the rural credit gap by targeting suburban and small-town self-employed families with moderate income, challenging conventional perceptions about credit access.

BCCI’s April 16 meeting with franchise owners cancelled?

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.

boAt breached?: Alleged data leak at boAt lands millions of customers’ data on dark web

The Aman Gupta-led boAt reportedly suffered a massive data breach.

Aman Gupta-founded boAt is facing a data firestorm after a hacker named ShopifyGUY claimed to have leaked the personal data of millions of customers on dark web. The leaked data includes names, email IDs, phone numbers, and customer IDs of Boat customers.

Apple’s services revenue expected to cross $100-billion mark by 2025

Apple is increasingly looking to diversify its supply chain beyond China amid geopolitical tensions between Beijing and Washington, even as China remains the largest iPhone-making hub in the world. (Image source: Unsplash)

Research company Counterpoint expects Apple’s services revenue to account for one-fourth of its revenue by 2025. Antitrust lawsuits in the US and EU are key risk factors, but they are likely to play out over a longer term.

Whoppl expands footprint with partnerships in Japan, France, and Singapore

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

This expansion is not just about supporting local influencers and amplifying reach; it’s about fostering collaborations that transcend borders, giving Whoppl an opportunity to broaden its business and work with clients globally.

BluSmart partners with Lung Care Foundation to launch #SmokinNot campaign

BluSmart aims to create a cleaner travel experience, particularly in mega-cities of Delhi and Bangalore grappling with rising air pollution levels.

The #SmokinNot campaign kick started on World Health Day on April 7, where Doctors from LCF trained and committed to advocate for Clean Air and Climate Action hosted an informative session for BluSmart Driver Partners at one of the BluSmart EV charging superhubs.