Brand Marketing – Page 6

Virat Kohli – a brand beyond cricket; List of Kohli’s brand endorsements

Virat Kohli, the cricketing hero, had become Virat Kohli, the marketing marvel. From transforming homes to fueling active lifestyles, his influence transcended the sport, making him a familiar face in every household. (Image source: Moneycontrol)

With two new brand campaigns in a week for Asian Paints and Amaze, Virat Kohli is the most prolific brand ambassador in the sports genre in India. Take a look at some of his brand deals and campaigns that span across categories.

Mira Kapoor partners with Schwarzkopf Professional to endorse their new line of clean beauty hair care products

Kapoor's choices from the Bonacure range include heat protection with Sealed Ends+, protecting her hair from heat damage during styling for a healthy look. She also recommends the pH4.5 Color Freeze formula, maintaining hair color vibrancy and pH balance, highlighted the company.

Mira Kapoor promotes the range that combines first of its kind Vegan Keratin and Clean advanced technology, which makes the hair healthier and restores its natural form creating a new benchmark for eco-friendly beauty solutions, stated the company.

BARC Ratings: CNBC-Awaaz leads Hindi business news segment with 52.4 percent market share

As a multi-platform brand with a stronghold on both TV and Digital, CNBC-Awaaz continues to evolve, adapting to the dynamic business world. The commitment to providing viewers with the news, analysis, and insights needed to navigate the complexities of today's global economy remains unwavering.

According to the BARC data, CNBC-Awaaz captured the maximum market share at 52.4 percent, leaving behind Zee Business on the second position at 47.6 percent.

Hilton acquires majority controlling interest in Sydell Group

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Sydell will be responsible for design, branding and management of the NoMad brand while Hilton will lead all development.

Layoffs: Amazon Web Services cuts hundreds in sales and marketing teams globally

According to a Moneycontrol report, at least 500 Indian employees too were laid off previously, but the impact came in a month later after the global downsizing. (Image source: Facebook)

A year ago, AWS let go of around 27,000 employees in multiple rounds.

In election season, lessons marketers can learn from politicians, and vice-versa

Most politicians understand the power of storytelling. People are more likely to remember and be inspired by a compelling narrative than just facts and figures. Marketers can take a page out of their playbook by framing their brand message in a way that tells a story and elicits an emotional response from their audience, writes Lloyd Mathias. (Image source: News18)

As the politics heats up and politicians get about their campaign, it’s a good time to look at the learnings, writes Lloyd Mathias.

Martech firm SingleInterface gets $30 million funding from PayPal Ventures, Asia Partners

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

Tarun Sobhani and Harish Bahl founded SingleInterface in 2014 as a full-stack SaaS platform that offers digital marketing, customer engagement, and ecommerce solutions for multi-location brands.

The Good Glamm Group ventures into the US; partners with Serena Williams’s cosmetics brand Wyn Beauty

Celebrity backed brands are raking in the sales, with stars like Rihanna and Priyanka Chopra all in the fray and leading the pack. As many as 43 celebrity beauty brands tracked by NielsonIQ collectively surpassed $1 billion in sales for the first time in 2023. Brands with star power grew at nearly 60 percent, which was faster than the overall beauty industry growth of 11 percent. (Image source: Moneycontrol)

The Good Glamm Group has been working closely with the tennis super star over the last 2.5 years to launch WYN BEAUTY by Serena Williams.

News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement

Ajay Dang, President and Head - Marketing, UltraTech Cement, stated, "As India’s No.1 Cement brand, we understand that for the young IHB, building their home is deeply emotional. He is building not just a structure, but his identity. We have a deep sense of empathy for our consumers, UltraTech makes this critical decision safe and one that they can take with confidence."

In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.

UPI payments for Indian visitors in Singapore; Island nation’s tourism board and PhonePe enter strategic partnership

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots. (Image source: Unsplash)