Category: Brand Marketing

Indian startups adopting sustainability; turning recycled plastic and botanical waste into trendy goods

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

Indian startups are redefining fashion with eco-friendly fabrics crafted from recycled plastic and banana stems, revolutionising sustainability in style.

Brands to focus on in-house teams to drive influencer marketing in India

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Image source: LinkedIn)

A recent EY report on influencer marketing in India states that brands are evolving their in-house teams to drive influencer marketing, while simultaneously engaging with the agencies.

Dream11’s parent Sporta Technologies is top advertiser for the first 7 IPL matches

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The brand also launched an IPL special campaign last month. The ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featured a long line of celebrities from Rohit Sharma to Preity Zinta, to Samantha Prabhu, Supriya Pathak, KL Rahul, Sanju Samson and Suneil Shetty.

D2C brand A47 raises funds from angel investor Aditya Pittie

A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others. (Representative Image: Markus Winkler via Unsplash)

Owned by India’s brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021.

Asian Paints gets Virat Kohli as brand ambassador for Neo Bharat Latex Paint

Virat Kohli embodies the values and spirit of the brand reflecting Asian Paints' leadership and commitment to excellence and performance, making him the perfect face for both Asian Paints and the innovative Neo Bharat Latex Paint, stated the company in the release.

These “colours of progress”, as is the tag line for Neo Bharat, are an ode to the millions of Indians who are in pursuit of a better life, and Asian Paints aims to partner with them in their journey, highlighted the company.

Gen AI will increase marketing productivity more than 40 percent by 2029: IDC report

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

In the next five years, GenAI will advance to the point where it will handle more than 40 percent of the work of specific marketing roles, say IDC experts.

IPL 2024 viewership soars, sponsors take note

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.

Iconic Indian logos and their creative visionaries

Indian designers are celebrated for their inventive methods, establishing fresh benchmarks in logo design and contemporary aesthetics. These trailblazers have made enduring contributions to the design landscape, crafting iconic logos that endure through time and resonate with diverse audiences. (Image source: Air India - Mutual Art; SBI - Zero Creativity Learnings; Amul Girl - Wikipedia; Punjab National Bank - Pinterest)

From Nargis Wadia, who designed Air India’s iconic mascot ‘The Turbaned and Mustachioed Maharaja’ in 1955, to RK Joshi, who created the symbol of Punjab National Bank (PNB) in 1984, India boasts a rich history of logo designers who have significantly influenced the visual landscape of the nation.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.