How it Works – Page 109

Indian parents want data protection laws to safeguard children from harmful impact of social media

In many cases, the parents have reported about not even knowing the various social media, video and online gaming apps their children are using. (Image by dole777 via Unsplash)(Image by dole777 via Unsplash)

Indian parents say their children are addicted to social media, OTT and gaming; addiction is making them aggressive, lethargic or depressed: Local Circles survey.

Independent journalist Abhisar Sharma faces copyright claim on parliamentary videos by Doordarshan

The dispute between Abhisar Sharma and Doordarshan raises questions about the boundaries of copyright enforcement in the digital age and its impact on the work of independent journalists and content creators. (Image source: YouTube)

Abhisar Sharma boasts a substantial YouTube following of 2.93 million subscribers and has uploaded 1.3 thousand videos on his channel. Before becoming a YouTuber, Sharma had worked with media organisations like Zee, ABP, BBC, and NDTV.

Humans of Bombay Row: Outrage against HOB and founder Karishma Mehta as the OG page Humans of New York calls it out

Brandon Stanton's tweet went viral and fuelled the backlash against Karishma Mehta, founder of HOB. Several users were also surprised to learn that the platform is monetised and to the extent it is.

Humans of Bombay (HOB) approached the Delhi High Court requesting for an injunction to prevent People of India (POI) from sharing or using its content. The lawsuit revolved around the similarity of content by POI.

Tea and wellness brand Vahdam launches its first ‘Experience Store’

The announcement comes at a time when Vahdam India has recently launched its second-largest category after tea, i.e., spices, with Michelin-awarded chef Vikas Khanna as its brand ambassador.

This strategic move aligns with the brand’s omni-channel strategy and global expansion plans and capitalizes on the rising demand for premium tea and wellness products in India.

Maruti Suzuki joins hands with Indian Navy for Northeast outreach

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

A 6,500-km long expedition was launched for the Indian Navy’s base in Lonavala, with 45 officers participating in the journey.

Elevating brand storytelling in H2 2023: A marketer’s manifesto

Married with personalisation, conversational marketing adds delight to a customer’s experience cycle with any brand today, and is fast emerging as a competitive differentiator. (Representative image by Rita Morias via Unsplash)

Whether brands are seizing the festive fervour, embracing digital innovations or championing sustainability, the trail to leadership in India’s dynamic marketing arena is paved by agility and consumer-centricity

ICC to launch vertical video production at Men’s Cricket World Cup

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches. The technology will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position.

BoAt, BookMyShow and now ShareChat’s Moj: Brands turn their back on Shubh

In the post, Shubhneet Singh shared the image of a distorted India which did not include Jammu and Kashmir, and Punjab. The post read, “Pray for Punjab”. This led to immediate criticism and allegations of his support for the Khalistani movement. The next step was, he deleted the map, and what only read was “Pray for Punjab”. (Image source: News18)

The short-video sharing platform Moj, which is owned by ShareChat has now completely eliminated his music playlist from the platform.

Fun facts about 007, Pierce Brosnan, and Daniel Craig’s swimsuit

So, up until Golden Eye, James Bond did not sport just one watch brand but was seen sporting many brands including the likes of Rolex among others.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about 007, James Bond.

Zomato rolls out ‘Tips for the kitchen staff’ feature

The entire tip amount will be credited to restaurants (after any tax deductions, if applicable) for distribution among their staff. To be included in the program, restaurant management will be required to sign a pledge to distribute the entire amount among the staff. (Image source: Moneycontrol)

The feature will enable customers to express their gratitude to the restaurant’s kitchen staff.