Category: How it Works

YouTube suspends the monetization plan of Russell Brand’s channel

This also leads to the prevention of advertisements being played alongside his videos, where he has a follower count of 6.61 million subscribers on his YouTube channel. (Representative Image: Alexander Shatov via Unsplash, Russell Brand via X)

The move comes after the 48-year-old comedian and actor has been accused of rape, assault and emotional abuse.

D2C brands borrow Rs. 243 crore to meet early ‘end of season sale’ frenzy: Instamojo report

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sachet Loans saw a peak during the pandemic with businesses borrowing a total of INR 252 crores during the 2020-21 period. However, with the growing number of end of season sales, the demand for these sachet loans seem to have persisted.

93 percent of Indian consumers want content surrounding online ads to appropriate: IAS

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Indian consumers are most receptive to ads appearing on social media and shopping websites. When inappropriate content is near ads, brand perceptions are negatively affected.

Age limit should be imposed for usage of social media: Karnataka HC

The counsel of the microblogging platform argued that the ministry had not informed the users about blocking their tweets and accounts and the platform was forbidden from informing them. (Representative Image: Austin Distel via Unsplash)

The High Court observed that ‘children may be 17 or 18 but do they have the maturity to judge what is or is not in the interest of the nation?’

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.

Pernod Ricard faces CCI probe

The brand and the retailers entered into a ‘Royal Stag Agreement’ to make sure that the brand got 70 percent share of shelf space, a media report cites. (Image source: Moneycontrol)

The domestic drinks brand Radico Khaitan alleged that Pernod Ricard India colluded or conspired with the retailers in Telangana of offering them ‘additional discounts and benefits’ if priority and favouritism was given to Royal whisky brand over 8PM whisky brand.

Google begins automatic migration from Universal Analytics to Google Analytics 4

. Philipp Schindler, Google’s senior vice president and chief business officer, stated that recent organizational restructures were geared towards enhancing the efficiency of its services, as per reports (Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.