Category: How it Works

VDO.AI launches Dexter to leverage Generative AI algorithms

Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.(Representative Image: Hitesh Choudhary via Unsplash)

Dexter leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalized, contextually relevant, and visually stunning content.

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Deloitte collaborates with Amazon Web Services

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The joint initiative with AWS will support Deloitte India’s long-term vision of expanding its generative AI practice to enable businesses implement and garner value for enhanced innovation and growth.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.

TRAI releases recommendations on “Rationalization of Entry Fee and Bank Guarantees”

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

In order to facilitate the orderly growth of the telecom sector and ease of doing business, TRAI has made recommendations to the government for reducing the entry fees across various license authorizations and the merging of bank guarantees.