How it Works – Page 112

India is the best place to build consumer focused businesses and brands: Falguni Nayar

At the FSN Ecommerce Ventures' Annual General Meeting (AGM) 2023, Falguni Nayar highlighted that India's entrepreneurial spirit, as well as young and aspirational population is its strength and thus makes India the "best place" to build consumer focused businesses and brands. (Image sourced from LinkedIn)

During the company’s recent AGM, Falguni Nayar highlighted that India’s entrepreneurial spirit, as well as young and aspirational population is its strength.

OTTs, apps will not be regulated as telecom services: DoT

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The move to remove OTT from the Telecom Bill is expected to be tabled in the winter session of the Parliament.

Jio AirFiber to launch today: Here is everything we know so far

Jio, on its website, describes the AirFiber as a device that is capable of delivering “fibre-like speed over the air without any wires”. Using it is as simple as plugging it in and powering it on for gigabyte-speed internet. (Image sourced from Moneycontrol)

The device supports Wi-Fi 6, has parental controls, and is fitted with a security firewall. It also lays the groundwork for Jio’s Smart Home solutions, which include the Jio Home Router, the Jio Set-top Box, and the Jio Home smartphone app.

Connected cars witness widespread adoption; likely to account for more than half of PV market in 2023

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

With consumers increasingly opting for technology-equipped cars, all major carmakers in India are redrawing their strategies by rolling out models loaded with hi-tech features.

Sales of Mercedes-Benz’s top-end vehicles led to 54 percent growth in H1: Santosh Iyer

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

The managing director and CEO of the German luxury car maker spoke about the evolving Indian buyer and how a change in demographics and economic shift are leading to further growth.

ISL is getting better every year and youngsters benefit from foreign players coming in, says Sunil Chhetri

This year, the ISL has stepped foot in northern India with the promotion of Punjab into the top tier. Chhetri had some warm words to say about the footballing culture of Bengaluru and how it has flourished in the previous decade. (Image source: News18)

The ISL has been essential in expanding the footprint of footballing fandom in India beyond the traditional hotbeds like Kerala, West Bengal, and the northeastern states of the country.

Cinderella effect: 6 fairy tale advertising trends for a bountiful festive season

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

As consumers look to spend more this festive season, here are the learnings from fairy tales that advertisers can use while leveraging tentpole events and optimising digital strategies to make the brands shine.

BARC plans to charge Rs 15 lakh per annum from broadcasters for Respondent Level Data

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

Like the currency data, Respondent Level Data will also be released every Thursday by 2 PM to subscribers of this data.

Nestle India’s Suresh Narayanan hopes for a better Diwali season, pegs on core categories to deliver growth

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

Suresh Narayanan hopes to be lucky enough to hit double digits, with the only dampener in the equation being food inflation, although witnessing premiumisation in Nestle products at the same time.

Here’s why Boat’s Aman Gupta puts a pause on marketing when on Shark Tank

A Delhi native, he carved his path from humble beginnings to becoming a prominent figure in India's entrepreneurial landscape. Born in 1982, Gupta received his early education at Delhi Public School, R.K. Puram. Despite familial expectations, Gupta diverged from the conventional career trajectory by venturing into entrepreneurship.

Aman Gupta, co-founder and chief marketing officer, Boat was the third-best performing shark as he invested in 12 of the 28 startups he had committed funds to which translates to an investment rate of 43 percent.