How it Works – Page 108

YouTube leads list of web publishers and applications in terms of ad impressions: TAM AdEx report

The rental services category witnessed 47x growth during Jan-Jun’23 compared JanJun’22, followed by energy drink and hosiery with 46 times and 8 times respectively. (Representative Image: Taras Shypka via Unsplash)

The report states that YouTube leads the list of web publishers and applications in terms of ad impressions followed by Aajtak.in during Jan-Jun’23 compared to Jan-Jun’22. During Jan-Jun’23, YouTube alone had 21% of ad impressions.

Wavemaker, Mindshare, Lodestar UM lead COMvergence’s New Business Barometer

GroupM refused claims that they were not called to present the pitch, calling it 'inaccurate'. (Representative Image: HamZa NOUASRIA via Unsplash)

Maruti, Reckitt, PhonePe, Proctor & Gamble, Pernod Ricard,Vivo Mobiles, Beiersdorf and Jaguar Land Rover were among some of the account moves that dominated the Indian market from Jan 2023 to June 2023.

India witnesses 10 percent revenue increase in tech and durable purchases: Study

The consumer tech and durables industry in Asia Pacific is experiencing a transformative phase, driven by fast evolving market trends and shifting consumer behavior. (Representative Image: Julian O'hayon via Unsplash)

China leads the region in online sales, with approximately 47 percent of tech and durables sales. Japan, developing Asia, and developed Asia collectively contributed about 14 percent, 31 percent and 17 percent to the online market, respectively.

Byju’s unveils massive restructuring under new CEO, may let go of 4,000-5,000 employees

In January 2023, Arjun Mohan had resigned as the chief executive officer of upGrad, and he succeeded Mrinal Mohit as Byju's India CEO. (Pictured above: Arjun Mohan, CEO, Byju's) (Image source: Moneycontrol)

These job cuts come at a time when the embattled edtech unicorn is grappling with a tight liquidity situation.

Asian consumers are serious about brand purpose: BBDO

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today, states BBDO Voices study.

55 percent of travellers choose December to February to plan holidays: Hansa study

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

The report sheds light into the minds of the Indian traveller and their preferences.

MRUCI elects Shailesh Gupta as chairman, Shashank Srivastava as vice chairman

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

Rajeev Beotra, executive director, HT Media and Anupriya Acharya, CEO, South Asia, Publicis Groupe are have also been appointed to the Board of Governors.

OTT is the most popular way of catching new releases for Urban Indians: YouGov

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

In addition to this, the data shows that almost a quarter of urban Indians (23 percent) claim they have gone to a theatre to watch a newly released film in the past six months.

DNPA to push for fair revenue sharing with tech giants ahead of India’s Digital India Bill 2023

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

It hopes that the Bill will contain a bargaining code, which would ensure them a fair share of revenue generated by tech companies through the hosting of news content.

How does working on campaigns around sustainability help creative minds

"Daily rounds of feedback and rejections are demotivators. It kills the creativity. But here’s what we need to remember- we’re privileged enough to work in an industry where brands (some) have the budgets and the power to do good. So, it’s okay to use this platform and do a little good," writes Ayshwarya Sharma of Leo Burnett India. (Representative Image: Nick Fewings via Unsplash)

The creative mind thrives in hope, it needs to see the silver linings, needs to craft beauty, it needs to know that there are still solutions to create and make the world a better place.