Category: How it Works

From cricket fever to digital transformation: Media trends set to dominate H2 2023

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men’s Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.

Tata Group’s market cap surpasses Rs 25 lakh crore

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

After last years’ muted performance, shares of TCS have rallied as much as 16 percent from their April lows as valuation comfort in large IT names attracted investors attention.

AI Threat: 80% DNPA members restrict use of crawlers on websites to train AI models

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

Digital news publishers the world over and in India are jumping into action to safeguard their content against powerful web-crawlers like OpenAI’s GPTBot, which collects data from websites to train its AI models.

Apple to produce iPhone 15 Plus from next quarter in India; imports to meet festive demand

This reduction can be attributed to the expansion of production in India and the remarkable growth in iPhone order allocation for Luxshare, coupled with advancements in production line automation. (Image source: Moneycontrol)

Apple aims to double its sales in India in the next quarter by offering the new iPhone models and price cuts on existing models.

Diageo, ESG Report: Women make 50 percent of the Executive Committee at the alcobev major

The Reporting Index shares impact across the three key objectives outlined in Diageo’s Society 2030 plan, including pioneering grain-to-glass sustainability, promoting positive drinking and championing inclusion and diversity. (Image sourced from diageo_news via Twitter)

Diageo India released 2023 ESG Reporting Index highlighting progress across Society 2030 goals.

WhatsApp launches broadcast tool Channels in 150 countries; Mark Zuckerberg shared the news on his Channel

With Channels, WhatsApp’s goal is to build the most private broadcast service available. Channels are separate from chats, and who you choose to follow is not visible to other followers. It also protects the personal information of both admins and followers, the company said in a statement.

WhatsApp and BCCI partner to launch the Indian Cricket team’s channel ahead of the ICC Men’s World Cup.

Why is there a trust issue with Indian online holiday brands

A further 26 percent of respondents were put-off by a previous experience of subpar customer service during travel planning, that left them feeling unheard and unsupported. (Representative Image: Edgar via Unsplash)

According to a survey by social travel marketplace, Alike, 40 percent of respondents found the information on destinations, accommodations, or prices to be misleading, which erodes trust in online holiday brands.

Contextual advertising has boosted CTR by 164 percent: Report

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

The campaign was launched to evaluate the engagement rate during the festive season, covering five major metropolitan hubs, including Delhi, Mumbai, Chennai, Kolkata and Bengaluru. It was executed across a diverse network of over 1,000 websites.

Viacom18 opens its innings as the new home of Indian cricket with three-match ODI Series against Australia

On linear/ offline TV, the series will be aired live on Colors Tamil (Tamil), Colors Bangla Cinema (Bengali), Colors Kannada Cinema (Kannada), Colors Cineplex Superhits (Hindi), Sports18 – 1 SD, Sports18 – 1 HD (English). (Image source: BCCI via X)

Viewers will be able to watch the series in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam for free on JioCinema.

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.