Category: How it Works

MAdtech Point: If Advertising will no longer run the Internet, then what will run the Internet?

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet.

Arijit Singh beats Taylor Swift and Justin Bieber with more followers on Spotify

Arijit Singh’s popularity or the rise in following count has been attributed to his songs in the last eight months. (From left to right - Taylor Swift, Arijit Singh and Justin Bieber. Image source: News18)

Arijit Singh, of ‘Tum Hi Ho’, ‘What Jhumka’ fame, raced ahead of global sensations like Taylor Swift, Justin Bieber and The Weeknd with an impressive follower count of 85,996,564.

How the Indian newspaper industry sees the impact of a newsprint price drop

According to INS many newsprint mills, across the world as well as in India, have either suspended their operations or ceased newsprint production entirely, causing concerns about the continuity of supply of newsprint across the country. (Representative image by Bank Phrom via Unsplash)

Newsprint supply from Russia has also gained momentum after disruptions in shipping lines due to the EU and US sanctions, as per industry sources.

Elon Musk’s X Corp takes on content moderation law

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

X, the platform once known as Twitter, said the law known as Assembly Bill 587 violates its free speech rights under the US Constitution.

Snap to roll out safety features for teens

While Snapchat is most commonly used for communicating with friends, Snapchat offers two content platforms – Stories and Spotlight – where one can find public stories published by vetted media organizations, verified creators and other Snapchatters. (Image source: Moneycontrol)

The goal is to help Snapchatters communicate with people that matter to them, and to ensure that the content they view on the app is informative, fun and age-appropriate.

Reliance, NVIDIA to develop indigenous large language model for AI in India

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

The companies will work together to build Al infrastructure that is over an order of magnitude more powerful than the fastest supercomputer in India today.

Livestreaming blurring boundaries between content and commerce, as per 80 percent CMOs: Dentsu Report

As per the report, humor is making a comeback with 58 percent of marketers looking to create moments of joy. (Representative Image: Ismael Paramo via Unsplash)

As per a report released by Dentsu Creative, 58 percent of marketers agree that today’s advertising isn’t entertaining enough in a crowded sea of bold and bullish promotional messaging.

ZEE Case: SAT sets new date for Punit Goenka vs. SEBI Case

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SAT had withheld its judgment in the case, had instructed SEBI to submit a response by September 4.