Category: How it Works

Delhi HC refuses to restrain the usage of Policybazaar trademarks on Google Adwords

A Google spokesperson said in a statement, “The Court has held that Google’s Ads Trademark Policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks, unless the resulting ad upon review is held to mislead or confuse users as to the source of origin of the Ad. (Representative Image: Nathana Rebouças via Unsplash)

In its legal actions against Coverfox and Acko, Policybazaar alleged that these defendant companies were employing keywords identical to “Policybazaar” trademarks, such as “Policy Bazaar,” “PolicyBazaar,” and “Policy Bazar”.

Shah Rukh Khan’s ‘Jawan’ shatters records; collects Rs 75 cr on opening day

The highest percentage of occupancy, among major cities, came from Chennai (81 per cent), followed by Hyderabad (75.25 percent) and Kolkata (73 percent). The lowest occupancy was found in Pune (42 percent). (Image source: Moneycontrol)

SRK’s ‘Jawan’ collected a total of Rs 75 crore on the first day of its release, as per a report on sacnilk.

Carmakers rev up models with Advanced Driver Assistance Systems for safety conscious Indians

According to Custom Market Insights (CMI), the size of the Indian ADAS is estimated at $2.12 billion in 2023 and is expected to reach $9.98 billion by 2032, a CAGR of 18.80 percent. (Representative Image: Brock Wegner via Unsplash)

MG Motor India, M&M, Hyundai, Honda, Tata Motors and Toyota Kirloskar Motor are among the carmakers betting on the growing market of a tech savvy and safety conscious Indian consumer, estimated to rise to $9.98 billion by 2032 from $2.12 billion now.

Gen Z, millennials to account for 75 percent of spending on disruptors by FY28

The report showed that disruptor jewellery brands have redefined the business model. One brand that is scaling up rapidly has positioned itself as a “fast fashion destination” for gold jewellery. With over 17,000 designs and about 1,000 added every quarter, the brand still runs on close to zero finished inventory. (Representative Image: Unsplash)

Gen Z cares about confidence, fun, and well-being, while millennials care more about eco-friendly and self-expressive brands.

Apple loses $200 billion in market capitalisation on China’s iPhone curbs

Mumbai, while second in iPhone purchases, experienced a significant iPhone wave, with over a tenfold increase in 2022. Following closely are Pune, Bengaluru, and Hyderabad, with growth percentages of 198%, 221%, and 132%, respectively, from 2021 to 2022. (Representative Image: Laurenz Heymann via Unsplash)

Apple counts China as its biggest foreign market and global production base. It reported record June quarter sales from China, improving from a decline of 3 percent in March to a growth of 8 percent.

Weekly Shorts: Five influencer-brand strategies for maximizing sales

Engage your audience with interactive challenges or contests related to holiday themes. It helps by encouraging user-generated content and creating a sense of community around your brand. (Representative Image: Volodymyr Hryshchenko via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Monk Entertainment expands footprint in South India, onboards former core team of Fabsquad Media

Armed with proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. (L to R: Aishwarya Gunjal, Viraj Sheth, Aju Philip)

Aju Philip will now be looking after the creator program and Aishwarya Gunjal will be looking into the business operations in the south division.