How it Works – Page 134

TRAI issues recommendations on AI; states urgent need for regulatory framework

The Government may take appropriate measures to provide relief to the FM radio operators to address challenges posed due to COVID-19 pandemic. (Representative image by Rod Long via Unsplash)

TRAI releases recommendations on AI and bats for the urgent need for a risk-based framework for the regulation of AI use cases.

India’s smartphone market stabilizes post 1% shipment decline in Q2 2023

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.

OTTs under MIB scanner: Now trailers, ads, promos must carry age classification

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

Earlier this week, Anurag Thakur chaired a meeting with OTT players reminding them to prevent vulgarity and abuse under the guise of creative expression.

Temporary Relief: Madras HC directs Google to charge Disney+Hotstar only 4% commission

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Google clarifies that the interim order applies to only Disney + Hotstar and solely for the period in which legal proceedings take place.

Drive-in theatres with car stereo synced audio could soon become a reality in India

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

The regulatory body initiated an open consultation in April on PVR’s proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region.

OTT players given 2 weeks to respond to government’s proposal of regulating content

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

Information and broadcasting minister Anurag Thakur said OTT platforms should be sensitive to India’s cultural diversity, they must also reflect the collective conscience of the country and provide a healthy viewing experience for people of all age groups.

Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.

Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns

Brand Blitz Quiz commences on August 20th, starting with the National Prelims - a software-based round. The excitement continues with 4 Regional Finals, leading to the Grand National Brand Blitz Finale, all live-streamed on CNBC TV-18's YouTube Channel.

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India’s first panel business quiz show.

Driverless pods as mobile hotel rooms, anyone?: EaseMyTrip’s Prashant Pitti on futuristic travel trends and AI

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.

GST’s painful impact on gaming industry’s top earner: How real money gaming will suffer

On the other end of the spectrum, larger players are grappling with losses by implementing as much as 50 percent reductions in marketing expenditures. This is only the beginning, said experts, adding, there will be more pink slips, restructurings and shutdowns. (Representative Image: Michał Parzuchowski via Unsplash)

There are 507 million Indian gamers of which 120 million are paying users and RMG revenues currently constitute 57% of market size.