How it Works – Page 137

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.

How AI will reimagine the art and the artist

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.

Customers don’t need influencers to tell them about chemicals in food, says iD Fresh founder Musthafa PC

Musthafa PC, Chairman and CEO of iD Fresh Food.

Responding to the recent food influencer videos that called out bigger food companies, Musthafa PC says that consumers should not rely solely on influencers to make better food choices.

Dhoni-led Chennai Super Kings ranks no 1 in brand and business enterprise value: Report

Chennai Super Kings (CSK) was the number one IPL franchisee in terms of brand valuation, with $212 million in 2023, witnessing a growth of 45.2 percent from $146 million last year. Without a doubt the team’s captain MS Dhoni’s cult fan following and five title wins. This has helped in creating a strong brand identity. (Image source: Twitter - MS Dhoni Fans)

Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.

Threads could add $8 billion to Meta’s annual revenue by 2025

Threads enables creators to harness Instagram's connectedness and tap into its large user base.

Meta-owned Instagram’s Twitter rival Threads has crossed 100 million users making it the fastest-growing consumer product across the world.

Generative AI can help companies engage and retain customers: NVIDIA’s Vishal Dhupar

According to Vishal Dhupar, with the insights and knowledge that generative AI can bring through the interaction between the consumer and the platform, companies can now figure out what the customer requires.

During the first edition of the Moneycontrol Startup Conclave, Vishal Dhupar – MD, Asia-South, NVIDIA opines on the impact and effectiveness of AI on industries including advertising and marketing.

Explained: What is fastvertising?

Fastvertising is a type of advertising that is swiftly developed and disseminated in response to present day occurrences or popular trends. (Representative Image: Kelly Sikkema via Unsplash)

Fastvertising is a type of advertising that thrives on the principles of speed, creativity and personal branding.

Shark Tank India startups grew 6X with external funding: Redseer report

As per Redseer, a total of 27 startups successfully secured funds from external investors, regardless of whether they scored a deal, dropped out, or got rejected on the show. In all, most startups that appeared on the show fared well afterward, securing better deals and increasing valuations. (Image source: Moneycontrol)

A total of 27 startups successfully secured funds from external investors, regardless of whether they scored a deal, dropped out, or got rejected on the show.

Disney explores strategic options in India amid Star India’s fortunes shift: WSJ Report

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Hotstar is expected to lose 8-10 million subscribers in its fiscal third quarter. The report also states Star’s overall revenue for FY ending September 2023 is expected to drop around 20 percent to slightly less than $2 billion.

GST Impact: 28% tax threatens grey market surge and stifles industry growth, stakeholders raise concerns

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

Stakeholders urge the government to re-evaluate the decision to make taxes in online gaming in line with the international best practices