How it Works – Page 138

GST Council imposes 28% tax on online gaming, horse racing and casinos

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

It remains to be seen how the decision will impact the gaming industry in India.

Finfluencers should educate not advise says Zerodha’s co-founder Nikhil Kamath

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

Finfluencers should educate people because financial literacy is the need of the hour but if they start giving financial advice then that needs to be regulated, says Nithin Kamath, co-founder and CEO of Zerodha.

Dukaan CEO called out for being insensitive after posting about replacing support staff with AI chatbot

Shah had revealed Dukaan's AI assistant, Lisa, a month ago in a Facebook post. The virtual assistant can answer account-specific as well as general queries about Dukaan's features and workings.

Dukaan claimed that it has now replaced 90 percent of its support staff with an AI chatbot called Lina in a move towards profitability.

Finfluencers need to be regulated urgently: Zerodha’s Nithin Kamath

The CEO and co-founder of the largest brokerage in the country shared how ambiguity around rules need to be addressed too.

Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink

Himatsingka highlights that while a Red Bull 250 ml can has almost 7 teaspoons of sugar, a Sting 250 ml bottle has 4 teaspoons of sugar content. He goes on to add that while Sting has less sugar content, it does use multiple artificial sweeteners (Sucralose, Acesulfame Potassium).

Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.

In a fresh Twitter vs Threads jibe, Elon Musk uses cuss words for Mark Zuckerberg

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

When Wendy’s suggested that Mark Zuckerberg should go to space just to really make him (Elon Musk) mad, Meta owner replied with a laughing emoticon. However, Musk took to Twitter to reply to a tweet using cuss word for Zuckerberg.

Simply Speaking: All about the Olympics of creativity

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

Attending Cannes Lions makes you think like a marketer, create like an entertainer, deploy like a tech platform, writes Shubhranshu Singh.

Generative AI: Myntra reimagines Rekha as Barbie. Online users question ethics

Barbie, which was manufactured by American toy company Mattel in 1959 is today 64 years old, still a favourite among children and widely loved and remembered. (Image source: Myntra via Instagram)

With the help of Generative AI, Myntra accomplished the task of turning iconic Indian actress Rekha into Barbie ahead of the film Barbie’s release on July 21.

Weekly Shorts: The role of micro-influencer platforms in efficient influencer marketing

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Competition is fine, cheating is not: Elon Musk after threatening to sue Meta

Threads, the 20-day-old app, marks an early entry by Meta into the social media arena. However, it currently lacks certain crucial features expected by users, such as a desktop version and post-scheduling for professionals. Recent updates have addressed some limitations, but room for improvement remains. (Image source: Moneycontrol)

Twitter demanded that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.