Category: How it Works

Poker Sports League set for big leap in season 5 with enhanced business model, JioCinema partnership

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

The shift to a land-based venue and a larger prize pool are the other major developments in the poker league’s new season.

Goafest 2023: Importance of brand love, purpose and consumer insights

Maximum number of people who are talking about brands, the average is five. Eighteen percent of people have said that there is no brand they love. (From left to right: Rohit Kapoor, Hemant Malik, Prabha Narasimhan and Anuradha SenGupta)

Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.

Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends​

Ashish Bhasin launches The Bhasin Consulting Group

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.

Marketing Mocktail: Shop till you drop – types of shopping trips explained

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

“If people shopped only when they needed to buy, and bought only what they needed, the economy would collapse.”

IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

Find out how brands are using the cricket juggernaut to reach audiences.

IPL’s free streaming on digital has given a lot of firepower to advertisers

Sidharth Singh, co-founder, CupShup, an online marketing firm, talks about advertisers witnessing favourable returns on investment on digital spends, leveraging platforms, tailored strategies and more.

The co-founder of CupShup says IPL on digital this season is seeing reduction in wastage due to factors like vernacular commentary option and more engagement embedded into the live matches.

Inside Banter: Let go of the cookie-cutter approach to stand out in IPL

Vodafone broke the IPL clutter with the loveable ZooZoos (left) and the Starbucks campaign (right) narrated a tale with a twist in the end and immediately garnered attention. (Representative image: left image by @transitbrand via Twitter and right image by @bilericoproject via Twitter)

IPL poses some unique challenges for marketers who have to ensure that their brands consistently stand out in this hyper-competitive space.