Brand co-creation means brands collaborating with consumers to come up with products and content. But how does it really work and when does it not? Find out.
Category: How it Works
IPL 2023: Traditional advertisers set to overtake new-age players in IPL 2023 advertising pie
As new-age internet companies adopt a more cautious approach to advertising, traditional advertisers are gearing up to go all out on IPL advertising.
Climate change poses threat to India’s wellbeing, Technology ensures sustainable future: Mubadala report
Climate change outstrips other megatrends as the greatest threat, impacting health, the environment and business, with India strongly feeling that this requires a transition to a low carbon economy, at 92 percent. India sees digital technologies presenting the greatest opportunity to advance wellbeing.
How companies can unlock emotions through data empathy
Data can enable enterprises to gain knowledge about customers and their preferences, it cannot provide insights into the reasons behind these preferences without context.
Bang In The Middle’s Prathap Suthan on why he will never quit being a copywriter
Copywriting is one of the professions in danger with AI tools taking centre stage. Prathap Suthan, CCO, Bang In The Middle talks about the importance of copywriting in advertising and why the ad industry will always need copywriters.
Hair gummies, protein powders get influencer push as brands eye India’s nutraceutical market
While such brands have swamped the market, there have been many complaints about misleading promotions by influencers as well.
Small-towners, women drive digital viewership: BCG-Meta Report
The report states that 80 percent of content-related research occurs online before content viewing with digital discovery and engagement playing significant role for both linear TV (LTV) and OTT.
Marketing Mocktail: Brand as rubber band- brand extensions explained!
Before marketers get into stretching brands, they must ask and find answers to three fundamental questions.
Dinosaur in the room: New-gen ad leaders say ad clubs caught in a time warp, demand credibility, agility and relevance
Younger CXOs believe that the ad industry associations and bodies need to shift their focus on what matters to young professionals and work on addressing various challenges that modern agency businesses are facing.
Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.