How it Works – Page 162

ChatGPT, Microsoft vs Alphabet, Big Tech – what you really need to know about the battle for AI supremacy

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

In Simply Speaking this week, explore the deep implications of the likes of ChatGPT and the grand arc of AI.

D2C brands and influencer non- disclosures push personal care to Top 3 violative sectors: ASCI Report

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

According to the report, there is a 272 percent rise in monthly average of ads scrutinized by ASCI for the personal care sector; 84 percent violations from DTC brands and 68 percent by influencers.

Dentsu Creative’s 2023 trends report focuses on mental health crisis, toxicity in technology, and more

Dentsu Creative identifies 12 trends that will drive and disrupt the industry in 2023. Packaged in six pairs, with both the challenge and opportunity for society examined for each, the agency unpacks what the best of times and the worst of times will mean for brands. (Representative image by Markus Spiske via Unsplash)

In the report, the agency decodes consumer challenges and opportunities for brands with the courage and imagination to embrace a new modern creative toolkit.

Budget 2023: What did you think of the Union Budget 2023 presented by FM Nirmala Sitharaman?

The Union Budget for FY 2023-2024 has been presented in the Parliament by FM Nirmala Sitharaman on February 1. Let's take a look at some of India's top CXOs' thoughts on Budget 2023.

CXOs, founders and finfluencers answer the big question and help us understand how the Union Budget impacts businesses, industries and people.

Budget 2023: Retail sector to benefit from push towards local manufacturing

Custom duty exemptions will also be provided for the manufacturing of lithium-ion batteries for another year. This will help drive the broadening of the local component ecosystem and increase domestic value-addition. (Representative Image: Jason Leung via Unsplash)

From rejig in custom duties on various commodities to focus on emerging AI technology, FM’s focus has been on making India a manufacturing hub.

Budget 2023: Gaming community applauds introduction of section 194BA for winnings from online games

Although the budget didn’t specifically bring out matters of concern related to Animation, Visual Effects, Gaming and Comic (AVGC) sector, stakeholders in the gaming and esports space are glad that attention is given to bring in development that would positively impact the sector. The increased mobile phone production and the announcement of focus on 5G based applications are good news for esports brands

Removal of TDS threshold of Rs10000, introduction of 194BA, focus on 5G based apps: Key takeaways for gaming and esports brands.

Budget 2023 is for the aam aadmi but will it spur consumption?

The tax exemption is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, said analysts. (Representative Image: Ayaneshu Bhardwaj via Unsplash)

Budget 2023-24: The tax exemptions is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, analysts say.

Budget 2023: What’s in it for Gen Z?

The Finance minister also had an announcement for kids and adolescents during her Budget presentation. Nirmala Sitharaman declared the setting up of a national digital library for children and adolescents for facilitating the availability of quality books across the country. (Representative Image: "My Life Through A Lens" via Unsplash)

Here’s a break-up of what the Budget 2023 holds for the youth in the country.

Union Budget 2023: Hotel stocks cheer push for tourism sector

The push will likely support the recovery for hotel companies hit hard by the coronavirus pandemic. (Representative Image: Recyclops Ss via Unsplash)

Sitharaman said tourism will be promoted on mission mode with the help of states as well as public-private partnership.

Union Budget 2023: Advertising executives share their expectations in taglines

Union Budget 2023 expectations explained in taglines: It is the last full Indian Budget before the General Elections in 2024 and the mood is cautiously optimistic. Keeping their businesses and aam janta in mind, find out what ad janta really wants from the Budget. (Representational image: Peter Aroner via Unsplash)

From revisiting old ad taglines to infusing pop-culture references, advertising executives share their Budget 2023 expectations in honest taglines.