Category: How it Works

Valentine’s Day: Consumers think it is just another commercial ruse. Here’s why

According to reports, Zepto, Swiggy Instamart and Zomato’s Blinkit, saw their highest ever single-day sales, breaking previous records on New Year's Eve. (Representative image by Niranjan Photographs via Unsplash)

Majority of urban settlers around the world believe that Valentine’s day is nothing but a commercial occasion rather than a proper celebration, as per the 2023 YouGov survey

Ask ChatGPT, how to build great brands from buzzy innovations

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.

Explained | How removal of the Rs 10,000 TDS threshold will impact online gaming

Previously, if a player won more than Rs 10,000, the operator would withhold 30 percent as TDS (tax deducted at source). This restriction led to the creation of contests with limited winnings to avoid TDS deductions. With the removal of the TDS threshold, players can now participate in contests with higher prize monies without having to worry about breaching TDS thresholds.

Some industry experts feel the move may discourage casual gamers, who comprise the majority of the real money gaming constituency, as they would now have to pay taxes on winnings of less than Rs 10,000.

Weekly Shorts: Here are marketing strategies for brands that want to scale up using key opinion leaders

Sometimes, KOLs may not post but they may make a counter-offer of a paid partnership. Engage with them. Explore a hybrid solution. Remember, you spent ßtime and effort in identifying this KOL, and you want to work with them for good reasons. Always keep a budget ready for such cases. (Representative Image: Samuel Regan-Asante via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

ChatGPT to BARD: Big Tech goes aggressive for AI share

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Generative AI is not only changing the way users will create and consume content but also transforming the way marketers and agencies use the tools to enhance brand communication.

Google Report: Growth in searches for international travel doubled in 2022

Additionally, people have become increasingly alert to opportunities for professional growth, career pivots, and harmonizing work and life, with a growing interest in ‘salary negotiation’ which grew by 60 per cent, ‘upskilling’ by 30 per cent, and ‘career change’, up by 20 per cent. Searches for terms like ‘great resignation’ and ‘quiet quitting’ saw a significant growth of 1030 per cent and per cent. (Image courtesy: Sebastien Gabriel via Unsplash)

Focus on self-care, affordability, professional growth, international travel grew manifold as per Google Year In Search 2022 report.

Google unveils ChatGPT rival Bard, AI search plans in battle with Microsoft

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

The ascent of ChatGPT, a chatbot from Microsoft-backed OpenAI that could disrupt how consumers search for information, has been one of the biggest challenges to Google in recent memory.

Pathaan’s marketing strategy decoded: Building on fan curiosity and SRK’s brands value

What Pathaan did for Yash Raj Films (YRF) was that it saved them a huge marketing cost. The four-year wait added to SRK’s overall brand value was a sure shot crowd puller that YRF knew wouldn’t fail. Marketing Pathaan was an experiment that had very little chance of failure. It started subtly, but started a long time back.

Experts say this ‘less is more’ approach is a one film wonder and cannot be replicated in any other upcoming releases.