Category: How it Works

Crypto ads and sponsorships banned during Women’s IPL 2023

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report

Retail media in India is expected to double by 2027. In India, the rise of ad spends on digital retail media will depend on how the retail media networks are able to demonstrate the value by complementing search efforts and not competing with them. (Representative Image: Artem Beliaikin via Unsplash)

As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.

Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.

Super Bowl 2023 ads: Indian adlanders pick hits and misses

From an advertising point of view, Indian adlanders think most brands during Super Bowl LVII kept their scripts formulaic with a combination of A-list celebrities, light humour, nostalgia, and music. (Stills from ads)

Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.

An honest review of Super Bowl 2023 ads

Jigar Fernandes, founder and creative head, tiqui-taka, a Mumbai-based ad agency feels that most ads turned out to be manufacture-speak messages. Find out why. (Representative image by Markus Winkler via Unsplash)

During Super Bowl 2023 viewers saw several star-studded commercials and spots with humour in different volumes. However, our reviewer thinks, most ads during the big game turned out to be manufacture-speak messages. Here’s why.

Ad spends to grow at 15.5 percent: GroupM India

The launch and expansion of 5G services beyond top metros, combined with affordable smartphones, is also expected to drive ad spend growth. (Representational Image: Anthony Rosset via Unsplash)

India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.

Why are content creators becoming entrepreneurs?

Influencers have come to realise the power they hold over their audience and have begun to cleverly capitalise on it. Of course, brand endorsements work well in their favour, and pay well too. But, how do you take this to the next level? What if influencers started their own brands?

Popular influencers like Dolly Singh, Heli Ved, Mumbiker Nikhil and Tech Burner have started their own brands. This, when content creation is seen as a dependable career today. So, why then are they venturing into entrepreneurship? Is it the logical next step after content creation? Storyboard18 finds out.

Valentine’s Day: Indians want to explore dating in the Metaverse

In India, where arranged marriages are common and traditional gender roles often limit dating opportunities, the Metaverse offers a new way for people to meet and potentially find a romantic partner. There are specialized virtual dating platforms, where users can set up profiles, chat with each other, and potentially even go on virtual dates. These virtual dating platforms can be especially appealing to people who are shy or have difficulty meeting new people in person. (Representative image by Dave Lastovskiy via Unsplash)

In a virtual world, users can create avatars to represent themselves and interact with others in a variety of environments, including virtual bars, clubs, and other social spaces. This has opened up new opportunities for people to connect with others and potentially start a romantic relationship.

Indians are looking for value offers online as inflation rises, study

Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. (Representative Image: Paul Felberbauer via Unsplash)

The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.