Category: How it Works

Weekly Shorts: 7 steps for marketers to get influencer mapping right

Influencers can help improve engagement with the brand's target audience. By partnering with the right influencers, brands can create content that resonates with the target audience and encourages engagement, leading to increased brand awareness and sales. (Representative Image: Brooke lark via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result

In Raja Rajamannar's book ‘Quantum Marketing’ that's about the tsunami of disruptive technologies coming our way, there is only one technology that he thought was important enough to warrant its own chapter. (Representative Image (on the right): Jackson Sophat via Unsplash)

Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.

Indian CEOs have a positive outlook towards company growth for the future: Arthur D. Little report

CEOs now see environmental, social, and governance (ESG) factors as core for their business. 80 percent see ESG delivering a competitive advantage while 41 percent of CEOs rank it as a higher priority than other initiatives. (Representative Image: Clark Tibbs via Unsplash)

Nearly two-thirds of Indian company CEOs anticipate a steady or positive global economic outlook over the next three to five years, despite present challenges and somber macroeconomic projections for 2023.

Indian B2B buyers wish for more ‘compressed commerce’: Wunderman Thompson Report

Indian B2B buyers are more likely to buy from a supplier that inspires them. The most commonly used source of inspiration was suppliers’ websites and mobile sites (39% and 40% respectively), followed by suppliers’ apps (35% for both categories of purchase). When it comes to starting the B2B buying process, the report revealed that 67% of all B2B buyers start their purchase journeys online with Indian B2B buyers ranking the highest. (Representative image by Taylor Simpson via Unsplash)

According to Wunderman Thompson, Indian B2B buyers are most frustrated after switching their suppliers in the last 12 months. They are more likely to buy from a supplier that inspired them.

Gaming industry lawyer appeals to PMO to retain 18 percent GST on platform fees for online gaming

Imposing a 28 per cent tax liability on the companies for provisioning of such services would be tantamount to equating luxury goods with that of products of daily use and will invariably make this otherwise affordable commodity to increase in its value and cost, that is passed on to the end users. (Representative image by Jon Tyson via Unsplash)

The appeal says increased tax burden will be detrimental to the industry’s growth, leading to job losses and investment decrease in sector.

Civil services, tech most desired professions among men during matchmaking: Shaadi.com

Contrary to popular narratives, age hits men harder in matchmaking and men after the age of 34-35 yrs find it hard to find matches. There are over 6,500 active members on Shaadi.com, who are aged over 60 years and are keen to give love a second chance. In fact, the oldest members on Shaadi.com are 79 years (male) and 72 years (female). (Representative Image: Rinck Content Studio via Unsplash)

Jobs in civil services and tech are most desired among men, while aviation professionals and architects are most desired among women.

Simply Speaking: Why brands need to be woke by design

Free choice and free enterprise are at the heart of the market system of economics. Brands are its lighthouses. Marketing is its language. The great challenges that face the world require brands and businesses to come together, with complementary goals, convergent plans and pool their resources. (Representative image by Rod Long via Unsplash)

Great brands are a force for positive social change. They design their businesses and products to address social issues. This brand-as-business approach to bettering the world is a profound leap forward in supporting the case for capitalism as a practical way to a better world.

Weekly Shorts: How influencer seeding can boost brands’ SEO efforts

Influencer seeding can help increase brand awareness by reaching a larger and more targeted audience. Increased brand awareness can have a positive impact on SEO by increasing the number of people who search for the brand or its products online. (Representative Image: NisonCo PR and SEO via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.