Category: How it Works

Jobs in advertising, market research, public relations in demand: Report

Ahmedabad (+14 percent) is the only city to register double-digit annual growth, with the elevated demand in the pockets of advertising, market research, PR and media and entertainment industries. (Representative Image: Jason Leung via Unsplash)

With the increase in marketing efforts and adoption of Artificial intelligence (AI) by brands, jobs in advertising, market research, public relations, and related industries have increased, states foundit Insights Tracker.

Bombay Shaving Company’s Shantanu Deshpande on Shark Tank’s new season, founders-investor relationship

"All the investors on the show are founders and many of them are close friends of mine and have been public about their relationship with fundraising and they will absolutely agree with this. So, I hope for the future seasons of Shark Tank they show this relationship to be one of equals." - Shantanu Deshpande, founder, Bombay Shaving Company (Representative image via Twitter - @ISushmaPandey & @world_dais)

Shantanu Deshpande emphasises on the need to treat founders of the companies coming on the show equally.

Motilal Oswal Group’s Raamdeo Agrawal: Goodwill takes 25 years to build, but takes 25 minutes to destroy

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

At the launch of ’10X your business’ written by JumboKing Foods MD Dheeraj Gupta, we caught up with Gupta and Motilal Oswal Group’s Raamdeo Agarwal to talk about collaborative growth and the power of franchising.

Women and gaming: Gamers uphold equality, but are gaming co boardrooms failing to reduce gender gap?

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

Reports say there are more than 900-plus gaming companies in India, as of 2022, but less than 10 percent of them are led by women.

Mars infuses Rs 500 crore, says investments in India businesses to continue

Mars Wrigley India makes Boomer chewing-gum, Snickers and Galaxy chocolates and Pedigree pet foods, apart from importing Royal Canin. Mars Wrigley India also offers chocolates, gums and mints such as M&Ms, Orbit and Wrigley’s Doublemint. (Representative Image: Abir Hiranandani via Unsplash)

The maker of Snickers and Galaxy chocolates is testing alternatives to its traditional sales networks as it seeks to make its products more widely available.

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.

India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.