Category: How it Works

Dentsu Report: Marketers ask agencies to start leading and stop lagging

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from a survey of CMOs in the UK, US, China, India, and Brazil, asking what they need and want most from their agencies. (Representational image via Unsplash)

A Dentsu Creative report states that 85% of clients agree that while consumer behaviour has undergone rapid changes, the agency model is yet to adapt.

Moonlighting, quiet quitting, working from home: FCB’s Bella Patel on new work norms

Everything that we have gone through in the last two years is somehow branded. We went through ‘the great resignation’, ‘the great regret’, and now ‘quiet quitting’, says FCB's Bella Patel.

Bella Patel, global chief talent officer, FCB, shares her views on the latest HR trends and fixes that ad agencies need to make to retain talent.

Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas

The Indian sneakers and streetwear industry are estimated to be at over $3 billion. Sneaker culture is becoming mainstream in India. For young Indians across cities, sneakers are social currency and a way of self-expression.

Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

News18 News Network sweeps Hindi belt in Week 39

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 is leading the market share charts in the HSM-Urban + Rural Market.

Why do coaching centre ads continue to be a menace?

Education institutes and online education firms remain the single largest violators of advertising codes, followed by health care and personal care product companies, according to the Advertising Standards Council of India (ASCI). (Representational image via Unsplash)

Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.

Crypto Clues | Kim Kardashian episode has a lesson for Indian regulators

Ajay Seth emphasised that there has been an endorsement of earlier work done by ministers regarding regulations for stablecoins and unbacked crypto assets. (Representational image via Unsplash)

When celebrities and finfluencers peddle products, the logical questions that follow are of ethics and competence. The ethical issue can be resolved by fair disclosure and disclaimers. But who can judge competence and how?

Elon Musk’s ex-wife Talulah Riley asked him to ‘buy Twitter, then delete it’

Further text messages between the two show that Riley was concerned about what she called “woke-ism” on the platform.(Representative image via Unsplash)

Elon Musk ex wife Talulah Riley on March 23, wrote “Can you buy Twitter and then delete it, please!? xx.” The text messages were revealed in court filings as part of the Tesla billionaire’s legal battle with Twitter.