How it Works – Page 19

Sony officially pulls out of $10 billion Zee merger: Reports

According to Bloomberg, the Japanese entertainment company made multiple filings to India’s National Company Law Tribunal(NCLT) on Thursday to pull out of the merger agreement with Zee. (Image sourced via Sony website)

While reports of a revived Zee-Sony merger surfaced a fortnight back, Zee denied any such developments.

Fractal launches Kalaido.ai –India’s first text to image diffusion model

Trained on a public dataset of 70 million images, Kalaido.ai takes text inputs in 18 different Indian languages to generate images.

Using proprietary diffusion pipeline involving both “training free” approaches and minimal training, the tool helps to enable richer details in the image, higher fidelity and photorealism.

Anant Ambani pre-wedding celebrations start with Anna Seva

The Ambani family follows the principle of 'Manav seva hi Madhav seva', meaning service to humanity is service to God. In honour of this, they begin every occasion in their family by providing for and serving people and reinforcing their commitment to the community. (Image source: Moneycontrol)

Ahead of the pre-wedding celebrations from March 1-3, Ambani family embarked on Anna Seva in villages near located around Reliance’s Jamnagar township.

Anant Ambani-Radhika Merchant’s pre-wedding festivities: Take a look at the jungle-themed invite

Anant Ambani chose Jamnagar for his pre-wedding festivities because the city has a special place in his heart. An animal lover, the youngest Ambani has spent much of his time and energy on Vantara, the wildlife rescue and rehabilitation that is spread across 3,000 acres within the green belt of Reliance’s Jamnagar Refinery Complex. (Image source: Moneycontrol)

Anant Ambani and Radhika Merchant’s pre-wedding festivities in Jamnagar will have different themed functions for the guests.

Trends to shape business to consumer conversations in 2024

As conversations become platforms for both marketing and commerce, the trends that will most influence brand-consumer dialogues center around customization and interactivity. (Image source: Unsplash)

To deepen engagement, brands must harness emerging technologies like generative AI for delivering truly customized recommendations and experiences. Adopting these tools to power conversational commerce allows brands to mirror the human relationships consumers seek even at scale, writes Gupshup’s Vartika Verma.

RK Swamy’s core is in the space of marketing, which will never change: Shekar Swamy

Shekar Swamy, chief executive officer, RK Swamy Hansa told Storyboard18, “We have expectations from ourselves that we will be more efficient, service our clients better, and have more initiatives in the works that we have already outlined. In a nutshell, the expectation is that the company will be able to meet the demands of our clients in this professional services space.” (Image source: YouTube)

In a press conference that was held today, RK Swamy launched its price band for its upcoming IPO, and outlined plans for the future.

51 percent retailers prioritizing investment in the retail media space: Criteo

The study revealed that 83 percent of publishers globally are open to tap into retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. (Image source: Unsplash)

As per Criteo’s “The Great Defrag: how commerce media will unite advertising in 2024” report, 43 percent are also working to meet demands for retail media in-store, such as digital screens and point of sale displays in physical stores

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.

Yellow.ai launches email automation; Gen AI to handle 80 percent of email queries

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

Despite many consumers preferring email for customer service, businesses often struggle to manage email inquiries efficiently.

Are Large Language Models and Generative AI a panacea that ails the enterprise?

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

Generative AI models can sometimes ‘hallucinate’, or generate information not present in the training data resulting in inaccurate or misleading content.