Category: How it Works

57 percent internet users prefer internet content in Indic languages in urban India: Report

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

23 percent believe internet is too difficult to understand and 22 percent are users are not aware of the benefits of the internet.

Naukri’s Hitesh Oberoi to new-age entrepreneurs: Generate revenue from customers than relying on investors

“Deep tech start-ups, particularly those leveraging fundamental technologies for innovation, show great promise for the future,” Info Edge's Hitesh Oberoi added, suggesting that tech companies were poised for significant growth.

At the India Digital Summit 2024, Hitesh Oberoi, co-promoter, managing director & chief executive officer of Naukri, spoke on the potential of tech companies, and the journey of Info Edge in a conversation with Neeraj Roy, founder & chief executive officer, Hungama Digital Media.

Google upgrades AI system for advertisers with Gemini models

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

Google announced several new features to help advertisers scale and build high-quality assets — including bringing Gemini AI models into Performance Max.

Maharashtra to check global fast food chains’ and McDonald’s outlets in the state

The FDA has suspended the license of a McDonald's outlet in Ahmednagar, prompting the chain to delete the word "cheese" from various items. The authority is also pushing the chain to extend the corrective action state-wide and even nationally. (Image source: Moneycontrol)

The state will run a check for misleading promotion of non-cheese items as containing cheese.

What did Elon Musk request Microsoft’s Satya Nadella to do?

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

The conversation occurred on the digital platform X following Nadella’s announcement of Microsoft’s partnership with Mistral AI, a French startup specializing in artificial intelligence.

707 mn people in India enjoy OTT audio and video services: Reports

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

The rise of digital entertainment services is also bolstered by the rise of non-traditional devices (smart TV, smart speakers, Firesticks, Chromecasts, Blue-Ray etc) that has witnessed a growth of 58 percent between 2021-23 at all India level.

FM Nirmala Sitharaman: RBI should hold regular meetings with fintech companies

The six action points stressed on the simplification and digitization of KYC (Know Your Customer) processes across all fintech sectors. This also included facilitation of interactions between fintech firms and law enforcement agencies to address concerns or issues. (Image source: Moneycontrol)

The meeting, which was attended by RBI deputy governor T Rabi Sankar, SBI chairman Dinesh Kumar Khara, and officials from the National Payment Corporation of India (NPCI), among others, saw Nirmala Sitharaman release six action points.

GroupM report: 117 percent growth in delivery of paid media to CTV devices from 2022-2023

CTV growth emerges from HSM markets, witnessing 4X growth in impressions from Maharashtra, Haryana, UP, MP, Jharkhand, Uttarakhand, Chhattisgarh & Bihar over last 12 months. Karnataka leads growth in South with 7X growth. (Image source: Unsplash)

Addressable TV homes to surpass 45 million by end of 2024, covering 21 percent of Indian TV Homes; a growth of 32 percent over 2023.

20 percent of all the people watching video content in 2023 have been cord cutters: Kantar

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Addressable TV is poised to extend its reach to over 45 million homes, constituting 21 percent of addressable TV households in 2024.