Category: How it Works

New consumer classification to help advertisers with precise targeting, says BARC chair Shashi Sinha and top marketers

India was operating with a classification system (SEC) built and launched in 1988 but since this was an urban classification system based on the education and occupation of what they called CWE or the chief wage earner, marketers increasingly felt the system was not a strong enough indicator of affluence. Additionally, there was no official rural classification endorsed by MRSI. NCCS was the answer that was launched in 2011. The classification took into consideration education of the CWE multiplied with the assets they owned. (From left to right: Shashi Sinha, Rajiv Dubey, Shuvadip Banerjee and Jasmine Sachdeva)

The Indian Socio-Economic Classification (ISEC) proposed by the Market Research Society of India (MRSI) is under review by BARC. Stakeholder consultations will guide the decision on adopting this new classification system.

Election Commission asks MIB to direct Cinema owners to screen voter awareness film

The Commission further said, AIR and DD may be asked to produce and air programmes on voter education. It also asked to appoint a nodal officer for hassle-free coordination for rolling out the voter awareness programmes as mentioned above. (Image source: Unsplash)

MIB has been asked by the Election Commission of India to direct Cinema owners to screen voter awareness film “My Vote My Duty” in theatres across country.

ZEE, SEBI case: Subhash Chandra moves SAT against SEBI order

The proceedings at SAT are set to resume on March 19. (Image source: Moneycontrol)

In August 2023, SEBI passed an interim order against ZEE promoters Subhash Chandra and his son Punit Goenka, barring them from holding any directorships in listed companies, over allegations of funds siphoning.

Former Twitter engineers building AI-powered newsreader called Particle

The company says, Particle Media, Inc.(PMI in short) is intended to redefine the way users consume web contents. It is a technology-driven interest-oriented content portal, “Interest Portal” in short, which facilitates users to efficiently define and explore their interests, evolves users’ interest by continuously learning from their interactions with the contents as well as the social circles, and algorithmically delivers the most personally relevant contents with respect to users’ interests. (Representative Image: Roman Martyniuk via Unsplash)

Particle leverages AI to summarize the news, but also aims to do so in a way that fairly compensates authors and publishers.

Global AI investments: Marketing and Advertising solutions key focus area in India across verticals

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

The AI investments landscape: Data & Analytics strong across regions and verticals; High Marketing traction in India.

Subhash Chandra ‘not cooperating’ with investigation alleges SEBI

Earlier, the Bombay High Court had granted SEBI two weeks to respond to Chandra's petition.

As per reports, SEBI’s legal counsel stated that Chandra is “not cooperating” with the investigations and has repeatedly requested for additional time to submit documents. SEBI had sent summons on January 12. However, Chandra has failed to submit any documents till now.