Category: How it Works

India’s passenger vehicles retail sales in March 2024 decline by 6 percent YoY: FADA

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

Singhania highlighted that “the 2W segment demonstrated resilience and adaptability, with electric vehicle (EV) sales surging due to the expiration of the FAME 2 subsidy on March 31st. This led to a notable boost in the 2W-EV market share to 9.12 percent.

Patanjali misleading ads case: Uttarakhand state licensing authority delayed action for two years against company

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

The SLA said that since the matter was with the Supreme Court, any action against Patanjali will be a result of the judgement passed by the Court. However, the SC said that it had not given any instruction to wait for judgement to take action.

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

SEBI orders finfluencer Ravindra Balu Bharti to cough up Rs 12 crore made through ‘unlawful gains’

The regulator has asked them to credit the money received for investment advisory services and has banned them from the securities market until further orders. (Representative Image: Tingey Injury Law Firm via Unsplash)

SEBI has asked Ravindra Balu Bharti and his wife Shubhangi Bharti to credit the money received for investment advisory services and has banned them from the securities market until further orders.

Zee top-level churn: Is Zee Studios’ CEO Shariq Patel on his way out too?

On April 5, ZEEL MD and CEO Punit Goenka initiated the process of reducing the company’s workforce by 15 percent to streamline the teams and be able to achieve targeted goals of the company.

After Rahul Johri and Punit Misra, is ZEEL facing more resignations? Shariq Patel, CEO of Zee Studios, is likely to be departing soon.