Category: How it Works

India aims to attract key component players from China, South Korea, Taiwan and US

In a letter to the ministry on February 6, Xiaomi said that the Indian government needs to work on "confidence-building" measures to encourage component suppliers to set up operations locally. (Image source: Moneycontrol)

The government’s goal is to bring a substantial portion of components for mobile handsets to India with the help of the new PLI scheme, which will likely have an outlay of around Rs 20,000 crore

Meta doubles down on WhatsApp Business in India

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

Around 60 percent of Meta’s users interact with businesses on the messaging app every week.

Marketers reconsider the logic of traditional media channels

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

From a holistic outlook, anything can be advertising as long as it includes an interaction with a brand

FICCI holds first Indian delegation in Saudi Arabia

The four-day FICCI CEOs delegation to Saudi Arabia (Feb 18-21) will chart out ways to strengthen economic bilateral relations between the two nations. (Image source: CNBC TV18)

The delegation will interact with the Saudi-India Business Forum along with discussion with NEOM community on sectors including land mobility, health and well-being, tourism, education, research and innovation along with NEOM Investment Fund.

59 percent choose ICE and EV engines under Rs 10–25 lakh for conscious hybrid tech: Report

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Affordability is a critical factor influencing purchasing decisions, with 80 percent of the consumers choosing a vehicle within Rs I5–25 lakh price range

CJI DY Chandrachud’s unique number plate sparks debate

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

The distinctive licence plate of CJI Chandrachud DL1 CJI 0001 went viral on social media after brand expert Lloyd Mathias shared the picture on X.

From local to global: India’s wealthiest YouTubers

Many notable YouTubers have attained millionaire status through various monetization methods, with some relying primarily on advertising revenue.

From humble starts to Bollywood debuts, the YouTubers from India have achieved global recognition, inspiring others to create content and follow their aspirations.