How it Works – Page 33

Movies channel genre secures second-highest share of ad volumes

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

As per TAM, Hindi movies maintained their dominance in terms of ad volumes, holding a share of over 40 percent in both 2023 and 2022.

Prime Video enters distribution agreement with Sony

TV aficionados will find timeless classics such as I Dream of Jeannie, Bewitched, Mad About You, and Diff’rent Strokes and recent hit shows including A Very English Scandal and Loudermilk.

With an add-on subscription to Sony Pictures – Stream on Prime Video Channels, Prime members can enjoy an extensive slate of multi-genre content offerings.

My advertising career is just beginning. Piyush Pandey is my inspiration not comparison, says Tanmay Bhat

"I studied advertising in college and folks like Piyush Pandey and Prasoon Joshi were stalwarts who inspired me to be a part of advertising in the first place," Bhat told us. (Image sourced from Instagram)

Tanmay Bhat reacts to Storyboard18’s story about him potentially becoming the new creative king of Indian advertising.

RBI provides update on Paytm payments bank: Deadline extended, merchant options clarified

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

The Reserve Bank of India (RBI) has provided some clarity regarding the future of Paytm Payments Bank through a recent FAQ release. While restrictions on deposits and credit transactions are now extended to March 15th, even after this deadline, merchants can continue accepting payments via Paytm QR codes, soundboxes, or PoS terminals.

AI will be India’s ‘FASTag’ to growth: Google India head Sanjay Gupta

Gupta said, “It’s not just that technology has transformed India, Indians too have transformed technology. But the question is whether we are in a phase where this is enough or are there more challenges to be solved. A big challenge to solve is the arbitrary and invisible toll gates.” (Image source: Moneycontrol)

This comes at a time when the technology giant is actively working with state governments like the Maharashtra government to build localised AI solutions for sectors such as healthcare, education and agriculture.

28 organisations write to the European Data Protection Board to oppose Meta’s subscription services

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Meta’s subscription privacy model worries organizations as it sets a pay-to-protect precedent.

Why Google’s policies are driving away users

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

While much attention has been focused on the repercussions cookie deprecation for audience targeting, less has been discussed about the impact for publishers in India.

IPL 2024 ad rush: Lower barriers attract over 1000 brands to digital platforms

As per insiders close to developments, the number of small ticket size deals JioCinema signed last season was upwards of 600 with the smallest deal having a price tag as low as Rs 1 lakh. (Image source: twitter.com/IPL)

Furthermore, CTV (connected television) universe is on a growth trajectory in India, with advertising on CTV going from Rs 450 crores to Rs 1000 crore in 2023.

Venture capitalists not ready to take chance on women entrepreneurs: Smriti Irani

The union minister also said that unlike the common perception, the only bottleneck for women-led businesses in technology has turned out to be the lack of venture capital-led funding available to them. (Image source: Moneycontrol)

According to the union minister, the same investors are ready to take risks and are far more accepting towards men in similar positions failing.

BCCI to players: Don’t prioritize IPL over domestic cricket

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

In a letter Jay Shah wrote to the players earlier this week, he said the “trend” of prioritising IPL over domestic cricket was a “cause for concern”.