How it Works – Page 34

Blinkit to compete with Amazon and Flipkart? Zomato plans platform expansion

On February 11, it was reported that in Q3 FY24, Blinkit clocked in a revenue of Rs 644 crore as opposed to Rs 505 crore in Q2 FY24.In FY22, Blinkit registered an operating revenue of Rs 236 crore and its net loss was Rs 1,021 crore, as highlighted by PrivateCircle Research, cited in a Moneycontrol report. (Image source: CNBCTV18)

As reports suggest, Zomato has been in talks with individual brand owners across varied categories to stock up inventory. This move by Zomato could see the platform competing with e-commerce giants such as Amazon and Flipkart.

McCann Worldgroup India wins raft of new business; expands into new client categories: Exclusive

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi-led McCann Worldgroup is supercharging growth through new business and expanding into new categories of clients, while building on existing client base. The agencies most recent win is Sintex, a Welspun Group brand.

Advertising’s new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey?

Ad purists may scoff at Bhat's approach to brand building, but there's no denying his immense popularity and growing influence in ad circles, as marketing heads clamour to get Bhat to work on their brands. (Image sourced via Instagram)

Why are CMOs and brand managers so eager to give Bhat their marketing money and brands to play with? Can he be the next face of Indian advertising? Let’s find out.

Editors Guild seeks exemption for journalism in Data Protection Act from MeitY

As per reports, the BBC has sent a proposal to the Govt, asking to acquire 26 percent of the new entity.

The Editors Guild of India has submitted detailed concerns, emphasizing the urgency of the matter and seeking prompt action to ensure the preservation of press freedom and journalistic activities in the country.

Akasa Air to operate four flights a week to enhance air connectivity between Qatar and India

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

With this, Akasa Air becomes the first Indian airline to fly overseas in a record period of 19 months since its inception.

Meta to OpenAI, 20 global tech companies pledge to combat deceptive AI use in elections

Signatories pledge to work collaboratively on tools to detect and address online distribution of such AI content, drive educational campaigns, and provide transparency, among other concrete steps. (Image sourced from Moneycontrol)

As of today, the signatories are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic, and X.

Real estate regulatory authority collaborates with ASCI to identify violations in ads

On August 1, 2023, MahaRERA made it a compulsion to include QR codes in every ad published by the developer, stated a Moneycontrol report. (Image source: Unsplash)

MahaRERA will make use of artificial intelligence and a core group to track, monitor and evaluate advertisements.

Schbang apologises again for Poonam Pandey fake-death marketing stunt; thanks ASCI for auditing future ideas

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

The ad agency Schbang went on to assure readers that such an act would never happen again.

E-Gaming Federation and Maharashtra Health Services join forces for public awareness campaign

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

The landmark agreement outlines collaborative efforts of EGF and the Maharashtra Government in implementing comprehensive initiatives to address and educate youth in making well-informed decisions while playing online.

Sam Altman generates video for Cred CEO Kunal Shah using Sora

Kunal Shah was amongst the numerous people who responded. (Images sourced via Forbes)

Altman, reached out on X, asking users for input on the kinds of videos generated by Sora they’d like to see. He encouraged his followers to share specific captions for the videos they wished to be created.