2023 saw maximum intercity travel by Indians: Uber report

The index highlights key trends, including the most popular destinations as chosen by riders in 2023, which is a list of popular tourist destinations, off-beat routes, and religious pilgrimages. (Representative image by Kendal Percimoney via Unsplash)

2023 saw the highest ever Intercity trips booked on the Uber platform, buoyed by a sharp rise in leisure and religious travel in the country, and backed by the marked improvement in the road infrastructure.

CTV Surge: Addressable TV to reach over 45 million Indian homes

Sports is set to witness a renewed focus on immersive experiences, facilitated by affordable 5G and next-gen VR headsets.(Representative image via Unsplash)

The surge is attributed to major sporting events such as the IPL and World Cup, acting as catalysts to boost viewership on connected smart televisions.

82 percent Indians expect to benefit personally from AI in the next 5 years: Google-IPSOS survey

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)


As per the report, Indians are also enthusiastic about the impact of AI on their work, with 80 percent believing it will be beneficial for them individually. Significantly greater than a global average of 65 percent, 95 percent of Indians have talked about AI in their workplaces.

‘One Nation One Election’ possible? India Inc shows full support

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative Image: Phil Scroggs via Unsplash)

Former President Ram Nath Kovind presided over a panel of representatives from industry bodies FICCI and CII and high-level committee members to discuss One Nation One Election and its benefits.

IPL sponsorships: Why smaller startups will be missing in action this season

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In the wake of the funding winter gripping the sector, startups have slashed marketing budgets and are viewing Indian Premier League sponsorships with caution. Especially the smaller ones.However, the overall sponsorship landscape remains resilient, as exiting brands will make room for new entrants across various categories in the ever-enticing IPL arena.