Category: How it Works

BYJU’s cut marketing spends by 20 percent in FY23: Report

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

BCCI sought Byju’s insolvency at NCLT over default in payment of Rs 158 crore.

How retail media channels are boosting marketing initiatives: Publicis report

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

Retail media channels are increasingly popular in growth marketing. 97 percent of marketers are fully aware of retail media, with 69 percent of them having used or currently using it for growth marketing initiatives.

Castrol leverages its Fast Scan App to engage stakeholders, including mechanics

With the 'Castrol Activ Scan & Win' contest, Castrol India plans to offer numerous prizes to the winning mechanics and consumers including three SUV Cars, 100 Motorcycles, 200 mobile phones, 5000 e-commerce.

The contest is spearheaded by Castrol’s Fast Scan App, a digital incentive platform designed for key stakeholders, including mechanics, retailers and consumers.

Union Minister L. Murugan reveals PM Modi sleeps for 3.5 hours, does not eat after 6 pm

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

On Friday, Prime Minister Narendra Modi joined eight Members of Parliament for lunch. Union Minister L Murugan disclosed that PM Modi sleeps only for three-and-a-half hours and does not eat after 6 pm.

How Google CEO Sundar Pichai uses of the speed control feature on YouTube

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

Last July, YouTube started testing its 2x playback speed feature, initially limited to its premium subscribers. Currently, it is accessible to all users.

X to partner with World Wrestling Entertainment (WWE); to produce WWE Speed Series

Over the course of a two-year deal, 52 episodes will be released, and they will feature appearances by well-known personalities like Dwayne “The Rock” Johnson. Since the time Musk acquired Twitter (now known as X) in October 2022, the micro blogging platform has been trying to push aggressively in the arena of video. (Image source: official website)

The announcement comes after the commencement of the Super Bowl ads, which aired on February 12, and is considered one of the most crucial advertising events for the platform.

Jagran Prakashan recorded Rs 366.77 crore as ad revenues

The profit after tax for the third quarter of this financial year was Rs 73.98 crore, up 47.9 percent from Rs 50.01 crore from the similar quarter of the previous financial year.

Jagran Prakashan recorded an increase of 5.8 percent from Rs 346.50 crore in the same quarter last year.

TMC nominates TOI consulting editor Sagarika Ghose as Rajya Sabha candidate

Ghose expressed excitement and stated that her inspiration was the TMC leader and West Bengal chief minister Mamta Banerjee and her "formidable courage". (Image sourced via X)

The Trinamool Congress (TMC) on Sunday allotted Rajya Sabha ticket to senior journalist Sagarika Ghose for the upcoming election on February 27.