Category: How it Works

Ashneer Grover on RBI restrictions on Paytm: ‘RBI does not want FinTechs in business’

Today IIM and IIT are struggling to place people - we as a country cannot afford such overreach ! Tom-Tom-Ing @UPI_NPCI to the world and punishing pioneers in the space is pure ‘Doglapan’! (Image sourced via Moneycontrol)

The Reserve Bank of India has restricted Paytm Payments Bank Ltd from accepting any new transactions across its services.

Fever FM unveils its new logo and tagline

On January 30, the chief executive officer of Fever, Ramesh Menon took to Fever FM’s LinkedIn to announce the cease of operations of Fever FM, a radio station under the Fever Network. However, Fever FM was preparing for a relaunch and moving to a new digital home.

The tagline is ‘Happening Hai’ and here, listeners of Fever FM will get to select and cancel songs and playlists on air, they can choose their radio jockeys (RJs), and even curate shows among other features.

Down with marketing-gimmick Fever: Why an FM radio channel’s stunt backfired

the question that has been raised as a result of this campaign is if announcing the demise of a brand is a good marketing strategy. (Representative Image: Daria Nepriakhina via Unsplash)

What is the purpose of a campaign? To grab eyeballs, to turn viral and to get everyone to talk about it. From that stance, it was a success. But another very important aspect of marketing is getting the right message across. Did HT Media succeed in doing that? That has been the debate.

Congress sources confirm DDB Mudra on-boarded for LS elections 2024

The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing. (Image source: Moneycontrol)

The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing.