How it Works – Page 58

Indian consumers spend 4 hours and 5 minutes daily on their smartphone, outpacing global average by an hour

The country ranks among the top 20 globally in terms of time spent on mobile devices.

The report highlights how Pizza Hut, American Tourister, and Swiggy have driven engagement at various levels of their marketing funnel through strategic and creative utilisation of the lock screen.

Google and Facebook dominate children’s app data collection: report

Gaming, ed-tech, and coding apps were found to have the most trackers, with gaming having 11 and ed-tech having 10 overall for tracking. (Image by Patricia Prudente via Unsplash)

Children’s privacy is under scrutiny as a recent study by data privacy services company Arrka exposes data collection practices within popular apps. Google and Facebook emerge as the leading recipients of collecting data.

81 percent India’s hiring managers expect text-based resumes will be obsolete in 5 years: Canva

5,000 hiring managers and 5,000 job seekers from India, US, UK, Germany, Spain, France, Mexico, and Brazil were surveyed to understand how screening candidates has evolved and why it’s crucial to embrace design to stand out in the crowd.

7 in 10 hiring managers in India want to see interactive resumes.

Dentsu Creative India bags digital mandate for Sony

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Dentsu Creative India will leverage its client-centric approach and expertise in marketing tech consultancy to deliver a blend of digital strategy, creative excellence, and data-driven insights.

Blockchain’s impact on ad fraud: A transparent revolution in digital advertising

the recent past, blockchain technology has emerged as a beacon of hope, with a potential to provide a secure and transparent solution to the growing challenge of ad fraud. (Representative image via Unsplash)

A recent report by Juniper estimates that 22 percent of worldwide ad spends, amounting to close to $84 bn, was lost to ad fraud in 2023.

Zee Studios hits pause on new films: Report

But, the two big movies for Zee5 this year, Kangana Ranaut's 'Emergency' and Ajay Devgn's 'Maidaan' are witnessing work moving in full force. Zee5, the OTT platform of Zee, has plans of acquiring more series in regional languages in 2024. (Image source: Moneycontrol)

Following the collapse of the Zee-Sony merger, Zee Studios has hit pause on new films, as per reports.

Digital news publishers body seek regulatory amendments for fair compensation and revenue sharing in India

The amendments, according to Sujata Gupta, secretary at DNPA, would guarantee an opportunity to ensure that any company or Large Language Model (LLM) that uses data also appropriately compensates the sources providing the content or data. (Image Source: Unsplash)

Developments on discussions between the ministry and the digital news publishers’ association were first reported on Storyboard18 in December 2023.

FTC to investigate deals between tech giants and Generative AI companies

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries and Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Emily Morter via Unsplash)

They included Microsoft and Open AI, Amazon, Alphabet, and Anthropic PBC.

Good Glamm to close its funding round after deal with Karan Johar’s Dharma Productions

Dharma might be the first of many such tie-ups for the nine-year-old Good Glamm. (Image source :Moneycontrol)

The D2C startup, last valued at $1.2 billion in November 2021, is trying to build both its brands and bottom line in its final lap before the IPO.

Flipkart to layoff 1000 employees as part of annual performance review exercise

Krishnamurthy added that the company has no ambitions to be a large payment or fintech company with its financial services foray. (Image source: Flipkart)

Flipkart initiates these performance-based job cost cuts every year and the fresh reduction in workforce is along those lines, too.