How it Works – Page 7

Ad body ASCI to help advertisers get ready for digital data protection law

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

How Unilever Wife Madhabi Puri Buch is applying FMCG Giant’s strategy on Indian stock markets

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

SEBI Chairperson, Madhabi Puri Buch, delivered a compelling speech at News18’s Rising Bharat Summit 2024, emphasising the transformative potential of sachetisation in financial products, drawing parallels to the success of the sachet model in the shampoo market.

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Google v/s Internet companies: CCI refuses to grant interim relief to internet companies

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies. (Image source: Unsplash)

People Interactive, which runs Shaadi.com and Mebigo Labs, which runs Kuku FM, had sought interim relief.

Central Government designates PIB Fact Check Unit as official fact-checking body under IT Rules 2021 clause

The PIB Fact Check Unit started its operations in November 2019. (Image source: MyGov.in)

The PIB’s fact check unit has been appointed as the Central Govt fact check unit, as per the notification.

41 percent Indians consider incentives or discounts for making sustainable choices: Agoda

The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28 percent), Vietnam (24 percent) and Thailand (23 percent). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five. (Image source: Unsplash)

According to the survey, in all markets, financial incentives came out on top, with an average of 45 percent of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58 percent), Taiwan (54 percent) and Indonesia (47 percent).

Exclusive: India is ready to host 2030’s Youth Olympics and 2036’s Summer Olympics: MIB’s Anurag Thakur

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

“Modiji has made it very clear. India is ready to host the Olympics. India will participate in the bid to host the 2030’s Youth Olympics and 2036’s Summer Olympics,” Thakur said.

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.