Category: How it Works

Goonj Raha hai Bharat, India is no longer aping the west: Prasoon Joshi and Amitabh Kant on brand Bharat

"We are currently, no.1 in digitisation, no.1 in infrastructure, no.1 in growth. India is contributing to 20 percent of the world's growth. This is the time to work on branding. This time will never come again," Kant said.

At the News18 Rising Bharat Summit 2024, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India and former NITI Aayog CEO Amitabh Kant were in conversation about Brand Bharat and what the transition from India to Bharat brings for the people and nation.

Prasoon Joshi on winning BJP account: Looking forward to the challenge, BJP has great minds

Meanwhile, the race for political advertising dominance is heating up as polling dates draw near. Google and Meta have witnessed a significant surge in ad spends, with the latest Google Ads (Image sources via Forbes)

Earlier in February, more than a dozen advertising agencies, including industry giants Ogilvy and Prasoon Joshi-led McCann Worldgroup were pitching to secure the BJP account for the 2024 Lok Sabha Elections.

Explained: How D2M technology could disrupt the media landscape

D2M makes use of advanced error-correction techniques and robust transmission methods to ensure reliable reception, even in areas with weak signals or high-mobility scenarios, according to a draft report by the Telecommunication Engineering Centre (TEC). (Image source: Unsplash)

A look at direct-to-mobile (D2M) technology, its pros and cons, and how it can benefit consumers and companies.

It is Day 1 in streaming in India: Prime Video’s Mike Hopkins

Hopkins also shared that the next 250 million subscribers that the platform is going to acquire, they are definitely going to come from outside of the United States. And this is not going to happen unless Prime Video does a really good job for customers in India as well.

In conversation with Indian director-producer Karan Johar at the Prime Video conference, Mike Hopkins, head of Prime Video and Amazon MGM Studios spoke about the current India market, how he sees it evolving, the strategies being implemented for growth and more.

Indian sports industry crosses Rs 15,000 crore mark: GroupM report

PAs per the GroupM report, participative sports have gained prominence, transcended traditional boundaries and fostering community engagement. From golf and cricket to marathon running, these sports have become integral to India's vibrant sports culture, with an organized market exceeding INR 1000 Crores. (Representative Image: Steven Lelham via Unsplash)

According to the GroupM ‘‘Sporting Nation – Building a Legacy’ report, in 2023, 87 percent of the sports industry spending came from cricket, amounting to INR 13,701 Cr for the year.

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.