Category: How it Works

The Indian Premier League and the India Political League: Where are advertisers hedging their bets?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

In a panel discussion with Storyboard18’s editor Delshad Irani, Rahul Shivshankar, consulting editor, Network18, Ajay Dang, president and head – marketing at UltraTech Cement, Gaurav Ramdev, CMO, Protean eGov Technologies and Mohit Joshi, CEO, Havas Media Network India talk about how advertisers are planning their media strategies, in this mega-eventful year.

Adobe introduces firefly services and custom models to accelerate enterprise content creation and production

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

New generative AI capabilities powered by Adobe Firefly help organizations automate content production and tailor it to their brand, powering personalization at scale

Explained: How political parties’ media buying mirrors, and diverges from FMCG brands

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.

Delhi HC orders internet service providers to block illegal IPL streaming

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

The Delhi High Court has passed dynamic+ injunction in favour of Viacom18, the official streamer of the IPL, restraining illegal IPL streaming and ordering internet service providers to block access to rogue websites.

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.

India sees improvement in consumer confidence in March 2024

Ipsos tracks the attitude of consumers across 29 countries every month on the current and future state of their local economy, their personal financial condition, the employment climate, and their purchasing and investing confidence. (Representational image via Unsplash)

Only nine countries have a National Index score of more than 50. These include Mexico at 58.6, Brazil at 56.8, Thailand at 55.5, the Netherlands at 55.1, Singapore at 53.3, the US at 53.1, Sweden at 50.9, Poland at 50.8, and Australia at 50.8

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.

Siti Networks bankruptcy case: NCLT adjourns hearing to April 3

Star had issued a disconnection notice to Siti on January 25 for non-payment of outstanding subscription dues, requiring the platform to make the payment within three weeks or face disconnection, as per reports.

Siti Networks is a multi-system operator (MSO) promoted by the Essel Group and offers a variety of channels, including HD services, digital cable TV, and broadband services.

IPL: How it all started and ad man Piyush Pandey’s role in the IPL’s creation

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.

What does Bombay High Court think about body massagers being considered sex toys?

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

A Bench of Justices GS Kulkarni and Kishor C Sant remarked that it was a figment of the commissioner’s imagination or his perception that the goods in question are prohibited items.