How it Works – Page 77

A third of online shoppers in India are Gen Z: Report

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

By 2028 India’s e-retail market is expected to bounce back to 23 percent–25 percent growth levels & reach over $160 billion, stated a report released by global consultancy firm Bain & Company in collaboration with e-com platform Flipkart.

Nithin Kamath shares his own deepfake video: ‘It isn’t me’. Internet stunned

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

The clip took a shocking turn when Nithin Kamath disclosed that the person in the video was not him but a remarkably convincing deepfake.

Elon Musk’s xAI extends its AI chatbot Grok to India, others

At the time of launch, xAI said the chatbot has access to real-time information from X, thereby ensuring that its knowledge is up-to-date and relevant. In contrast, ChatGPT and Google's Bard aggregates information from various public sources including web content, books and Wikipedia. (Image source: Moneycontrol)

Grok is available to subscribers of X Premium+, the top subscription tier of X. It is being rolled out in a phased manner, granting early access to longstanding subscribers across web, iOS and Android.

Chandrayaan-3 landing sets YouTube record with over 8.5 million peak concurrent views

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

Access to formats and engaged fandoms drove long-lasting trends on YouTube in 2023.

Revolutionizing the outdoors: creative resurgence in OOH advertising of 2023

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The year witnessed an upsurge in 3D creatives, Anamorphic designs, and enhanced billboards. The advent of Digital Out-of-Home (DOOH) spurred experimentation with digital creatives, amplifying the OOH creativity quotient.

BCCI announces tender for IPL title sponsor rights for 2024-2028

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason. (Image source: from left to right - Moneycontrol and Yogendra Singh)

Alcohol products, betting, cryptocurrency, real money gaming (not including fantasy sports gaming),tobacco and parties which is likely to offend public morals such as, including but not limited to, pornography are prohibited to bid.

Election fever: March to May 2024 sets stage for news channel AdEx surge

Over 50 percent of the total AdEx will go to digital medium, said experts. As per the Meta Ad Library Report, between January 11, 2024 and February 9, 2024, BJP has spent a total of Rs 1.5 crore. Of this, Rs 1.18 crore was spent in the last week alone. The spending on Google ads is even more; according to the Google Ads Transparency centre, political ad spends in the last 30 days stood at Rs 24.5 crore, with the BJP taking the lead (Image source: Moneycontrol)

Alongside popular national brands, local brands in categories such as TMT bars, real estate, spices and others especially those in the Hindi news category, find value in associating with election coverage.

40 percent of users lean towards shorter episodes lasting between 5-15 minutes: Pocket FM Report

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

Approximately 40 percent of users lean towards shorter episodes lasting between 5-15 minutes, while 35 percent prefer slightly longer episodes in the 15-30 minutes range. Only about 25 percent of users prefer longer content, opting for episodes spanning approximately 45-60 minutes.

Self-regulation for safe and accountable online gaming industry

GGR is the difference between the amount wagered minus the amount won. (Representative Image via Unsplash)

The need for gaming regulation in India arises from the rapid growth and increasing popularity of the online gaming in India, driven with global trends, smartphone penetration, a burgeoning youth population, and gaming genres in tune with local factors.