How it Works – Page 76

American Premier League to be live streamed on Jio Cinema

All teams will play each other once in the round robin format and then top four teams will make it to the semis. (Representative image by Alessandro Bogliari via Unsplash)

The APL is sanctioned by the ICC and USA cricket board, and will be streamed live on the OTT platform, Jio Cinema at 8:00 PM IST every day of the league.

Zee-Sony Merger: ZEEL seeks extension to the merger deadline

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Zee Entertainment wrote to Sony Group Corp requesting an extension of the merger’s timeline.

BCCI plans to launch a Tier-2 white ball tournament ‘similar’ to IPL

The BCCI is considering the T10 format for the Tier-2 cricket league, acknowledging the role the shortest version of the game could play in driving the popularity of the sport.(Image sourced via X - @bcci)

BCCI secretary Jay Shah is working on a blueprint for the proposed league, and stakeholders, including potential sponsors, are giving a big thumbs up to the idea.

GOZOOP partners with digital marketing agency Puretech Digital to solidify media performance

Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)

GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront.

National Company Law Appellate Tribunal denies stay on Zee-Sony merger

Phantom owns Zee shares worth 1.3 million after investing Rs. 50 crore. (Image source: Moneycontrol)

On August 10 NCLAT had approved the $10 billion merger.

Karnataka elections to the IPL: Here’s what trended on ShareChat in 2023

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

Regional festivals like Ganesh Chaturthi, and Shivaji Jayanti also garnered significant attention with huge numbers of user-generated content like images, videos, gifs, carousels, and texts being shared.

How Marico’s Saffola won the battle for Oats market in India

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India. (Representative Image: GR Stocks via Unsplash)

For those who don’t know, Marico’s whole business approach is based on understanding consumer consciousness. At Marico, this is known as ‘Mariconscious’.

Viacom18’s action against FairPlay results in the arrest of key stakeholder of the betting platform

Anil Jayaraj also touched upon the growing prominence of consuming various sports other than cricket and he hopes that the upcoming Paris Olympics will change that narrative. (Image source: Moneycontrol)

The online betting platform ‘FairPlay’ falsely advertised across print, digital media, and hoardings in Mumbai and other major cities. Not only endorsing the gaming/betting website but also illicitly associating itself with the streaming rights of IPL, using taglines like “Watch IPL for Free, LIVE”. Subsequently, it was revealed that IPL 2023 was being unlawfully streamed on the FairPlay platform.

India advertising market will grow by 11.4 percent in 2024: Report

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Indian advertising sales grew +11.8 percent in 2023 to ₹1099bn ($14bn) and is the 11th largest market, as per MAGNA’s Global Ad Forecast.

Myntra records 60 million MAUs this festive season

The Gen Z segment has witnessed a 175 percent YoY growth in customers, making Myntra the preferred destination for GenZ fashion. (Image source: Moneycontrol)

The platform recorded ~75 million new app users in 2023 with its customer base growing by 100 percent YoY in the last 18 months.