Category: How it Works

Only 5 in 10 Indian brands have adopted generative AI: Adobe

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

On the other hand, 94 percent of Indian employees have used generative AI in marketing and customer experience campaigns, according to the Adobe report.

Hyundai India launches Samarth programme for differently abled

The automaker has partnered with GoSports Foundation & Samarthanam Trust for the Disabled to provide all-rounded support to people with disabilities. (Image source: CNBC-TV18)

The company intends to create awareness towards the differently abled. Shah Rukh Khan who is the brand ambassador will launch films on the programme along with the automaker. Hyundai will also make all its dealerships and workshops friendly for the differently abled including the website.

Microsoft unveils Outlook Lite with SMS, local language support for Indian users

The app also simplifies SMS messaging, organizing messages into categories such as transactions, promotions, and personal interactions. This streamlined inbox helps users stay on top of important information and reminders for appointments, travel bookings, bill payments, and gas bookings. (Image source: CNBC-TV18)

Currently, the app supports Hindi, Tamil, Telugu, Marathi, and Gujarati, with plans to add more languages in the future.

Truecaller India receives five million fraud complaints every day, says MD

In September, for instance, Google Cloud partnered with the Ministry of Electronics and Information Technology (MeitY) to train 1,000 government officials and provide 1 lakh cybersecurity certificate scholarships to learners. (Image source: Moneycontrol)

With over 250 million users, India is Truecaller’s largest market. With 350 million members worldwide, it makes money through subscription services, advertising, and verified business listings.

Diwali festive sales see surge in online shopping, premiumisation; K-shape recovery continues

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

The trends from traditional channels and major e-commerce platforms reinforce the K-shaped recovery in the economy, where items of mass consumption are still struggling, whereas growth in premium products and modern trade channels continues to surge.

India’s a cricketers-loving nation, not a cricket-loving nation: Kohli, Sharma get brand love after WC loss

According to media reports, TV ad spend of the tournament grew by 25 percent over the 2019 edition. The tournament in total has been able to garner ad spend of Rs 2,200-2,300 crore (including TV and digital). The sectors that spent the most on advertising were fast-moving consumer goods (FMCG), consumer durables, and e-commerce. (Pictured: Mohammed Shami and Rohit Sharma; Image source: twitter.com/BCCI)

Kohli and Sharma may see a 30-40 percent hike in endorsement fees; bowler Mohammed Shami’s endorsement fees have doubled.

Indian consumers one of the most optimistic globally: BCG’s 2023 Global Consumer Sentiment Report

Globally, the BCG research found, 83% of consumer resilience is driven by micro factors, compared to just 17% for macro factors. (Representative Image: Shashank Hudkar via Unsplash)

The report claims that although macro concerns dominate the news and the noise, they are not the primary drivers of consumers’ spending or their ability and willingness to save.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.

Unravelling the packaged food marketing space with ITC Foods

Ready-to-eat never really took off in India. But now the ready-to-cook segment is growing. People don’t want the full thing to be made but want frozen snacks, cut vegetables in frozen form, curry pastes, and ready-to-use dips and sauces. This outside-in phenomenon is about not ordering outside food via Swiggy or Zomato but replicating that food at home, said Shuvadip Banerjee.

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Foods, on the festival season, why it did not advertise in the World Cup, genAI and more.