Diwali also became the festival of flights with a 2x increase in spends on flight tickets and a 35 percent increase in spend on holiday accommodations.
Category: How it Works
66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy
Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.
Festive trend: 49 percent surge in online sales, 35 percent rise in traffic, 22 percent increase in conversion rates
73 percent of Indian shoppers answered that they typically shop online around Black Friday and 92 percent answered they sometimes purchase from online stores that they usually don’t purchase from on Black Friday.
69 percent Gen Zers think dating standards need refreshing to fit a more modern and diverse society
71 percent of Gen Zs across India said it’s very important that they’re aligned on values with the person they’re dating
Mercedes and Audi dispatch record units this festive season
The Indian luxury car market was valued at $1.06 billion in 2021 and is expected to reach over $1.54 billion by 2027, registering a CAGR of more than 6.4 percent during the forecast period 2022-2027.
Cleanfluencers: Unilever’s ‘soap’ opera on TikTok capitalises on #CleanTok trend
The five-episode mini-series, featuring Unilever cleaning and laundry brands, has been created to engage with the huge and fast-growing audience on #CleanTok, the platform’s most popular community.
Elon Musk wonders if OpenAI doing something ‘dangerous to humanity’ could be reason for Sam Altman’s sacking
Elon Musk has stoked fears that OpenAI doing something ‘potentially dangerous to humanity’ was the reason for Sam Altman’s surprise ouster from the artificial intelligence startup.
Foreign film production increased to 40 percent of the expenses: Anurag Thakur
Anurag Thakur said that there was a need for a higher incentive to attract medium and big budget international projects to the country.
Microsoft’s Satya Nadella “plays 4D chess” says Unacademy’s Gaurav Munjal reacting to OpenAI-Sam Altman saga
Microsoft is OpenAI’s biggest investor, betting over $13 billion dollars so far on the ChatGPT developer.
Glimpses of vibrant Diwali celebration at Network18
The celebrations included the ‘Diwali favourite’ Tambola, Rangoli competition and much more.