Category: How it Works

MIB: ‘Good idea’ to include questions about TV-setups in National Census – Exclusive

“In the past questions like whether a household had a radio or not were asked but considering the evolving landscape, it may be beneficial to ask more about TV setups—whether it's a satellite connection, direct-to-home (DTH) connection, or a free dish connection. This is a valuable suggestion,” Apurva Chandra said. (Representational image by Annie Spratt via Unsplash)

MIB secretary Apurva Chandra told Storyboard18 that it would be a good idea to incorporate TV-setup related questions in the upcoming National Census.

OpenAI saga: Sam Altman, Greg Brockman join Microsoft to lead advanced AI research team

Microsoft CEO Satya Nadella (right) announced both Sam Altman (left) and Greg Brockman will be joining Microsoft’s new advanced AI research team. (Image source: Moneycontrol)

Nadella’s post also confirmed former Twitch CEO Emmett Shear’s appointment as the new OpenAI CEO, mentioning that they are “looking forward to getting to know Emmett Shear and OpenAI’s new leadership team and working with them.”

News broadcasters to gain weekly access to raw level data

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

BARC India is set to eliminate the four-week rolling average, initially implemented upon the resumption of news genre ratings after a 17-month hiatus.

Centre has the right to regulate Online Gaming: MeitY tells Delhi High Court

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The central government has responded after the Social Organization for Creating Humanity (SOCH). challenged the constitutional and legislative validity of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023, which aim to regulate online gaming.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

India most distrusted country when it comes to climate change: Report

35 percent believe government is doing well on balancing climate needs with reliable and affordable energy; 34 percent believe that the government is doing well on balancing climate solutions with economic recovery and growth. (Representational image by Markus Spiske via Unsplash)

65 percent of businesses are not doing well at living up to their climate change commitments.

Apple, Disney, Lionsgate, IBM and others cut off ad spending on Twitter after Elon Musk’s agreement with antisemitic post

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

The billionaire CEO’s support of such content led to widespread criticism and raised concerns about the potential amplification of hateful narratives on social media platforms.

Glenmark’s La Shield wins big at OTC Health and Wellness Conference 2023

The OPPI OTC Health and Wellness Conference is organized with the objective of promoting responsible self-care among individuals. The conference aims to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. (Representative Image: Giorgio Trovato via Unsplash)

La Shield’s campaign ‘Be Sun wise’, which won at the OTC Health and Wellness Conference 2023, leveraged the available online information through creative optimization to provide consumers with relevant, real-time, city-specific UV index data.

Global luxury market projected to reach €1.5 trillion in 2023

Saudi Arabia is accelerating, attracting investments of major luxury brands; and Australia has provided fertile ground for growth. (Representative Image: Devon Janse van Rensburg via Unsplash)

Despite challenging macroeconomic conditions, the market registered robust growth of 11-13 percent, at constant exchange rates.

81 percent of Gen Z employees have leveraged generative AI at work

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Corporate social responsibility is important to Gen Z, with more than three-fourths (78 percent) reporting that they want to work a company that is outspoken about social issues.