Category: How it Works

India sees 10 lakh flyers over Diwali weekend, travel portals witness sharp uptick in demand

While Mumbai’s Chhatrapati Shivaji Maharaj International Airport achieved a milestone in terms of total flight movement, online travel portals like EaseMyTrip and Yatra online reported a major jump in demand over the Diwali weekend. (Image source - still from Vistara ad)

Despite the recent increase in hotel and flight prices, travel portals witnessed nearly twice the upsurge in domestic travel bookings over the Diwali weekend in 2023 compared to 2022.

Explained: The many brands in Reliance Consumer Products’ portfolio

In September, it was reported that Reliance Retail was investing Rs 300 crore of equity into RCPL. As per the last fiscal financial statement of RCPL as highlighted in a report in Economic Times, Reliance Retail had already infused Rs 277 crores. (Image source: Campa Cola - Moneycontrol, Sosyo - News18 Hindi, Lotus Chocolate - News18)

Reliance Consumer Products Limited (RCPL), which was established in 2022, has been on an acquisition spree. Its portfolio today includes a wide range of well-known brands, including Alan’s bugles, Sosyo, Campa and Maliban biscuits. Storyboard18 takes a closer look at Reliance Consumer’s brand portfolio.

Snapchat users can now shop on Amazon directly

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

The collaboration enables Amazon to showcase its products through ads on Snapchat, complete with real-time pricing, delivery estimates, product details, and Prime eligibility. Users have the option to link their Snapchat accounts to Amazon through a simple one-time setup.

Dabur family under scanner in the Mahadev App case

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The Burman family said the FIR was an “arm-twisting” attempt that comes at a time when the Burman family is in the process of acquiring Religare Enterprises.

Ethical Marketing in edtech – The balance of profit and purpose

Trouble begins when the makers and marketers of one kind of product start trying to build stories that cater to a people that aren’t meant to be your customers in the first place. And trouble grows when those customers sooner or later discover that your product’s ecosystem is built around a foundation they don’t subscribe to. Do this enough times and trouble really explodes. (Representative image by Melanie Deziel via Unsplash)

Telling potential and existing customers a story that’s not authentic to your purpose is a fool’s errand, because there’s no way to back it with the credibility that comes with all the interventions and avenues one has (hopefully) built in the service of said purpose.

ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

GroupM introduces comprehensive post-cookie readiness program testing Google’s privacy sandbox

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

For advertisers who might not be fully prepared for the deprecation of third-party cookies, this program gives participants an opportunity to pave the way for how brands target, optimize, and measure without them.