Category: How it Works

Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?

"The world had changed so much from the days of the leisurely old diners. Meanwhile customers would often complain while eating at fast-food joints ‘I still remember those amazing meals I used to have at those diners,’ " writes Jitender Dabas while comparing old diners to large networked agencies. (Representative Image: Tim Mossholder via Unsplash)

An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.

How listing makes startups, consumer brands more accountable, responsible

Going public is the beginning of a new story for brands. The credibility and trust net will just widen from here, as there is no scope for hiding. The true test of the brand is after the IPO, they say. (Representative Image: Clark Tibbs via Unsplash)

Being in the public market itself gives startup brands immense reach and recall in a diverse country like India. That’s why brands need to be well aware of what they do thereafter.

Mahadev Betting App: Fresh scandal linked to cricket match-fixing

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The complaint on the match-fixing racket indicates that the cricket matches were “manipulated” by the syndicate. Out of 32 names, at least five are Chandrakar’s known associates said to have been operating from multiple parts the country and the Middle East to “fix” matches.

MAdtech Point: MAdTech Stack has a far bigger social responsibility in harnessing artificial intelligence

Generative AI, once the domain of science fiction, now sits at the fulcrum of a new world order. Its content creation and data analysis prowess has ushered in an era of personalised consumer experiences at a previously unimaginable scale. (Representative Image: Mohamed Nohassi via Unsplash)

It is advertising that runs the internet. The advertising industry, therefore, has a far bigger responsibility in ensuring that artificial intelligence led solutions does not go unchecked.

Digital Competition Law for tech companies likely after Lok Sabha polls: Sources

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The central government’s plan to introduce a Digital Competition Law faces uncertainty, marked by significant resistance from major players in the tech industry.

Diwali 2023 season: Sales at retail & online stores clock all-time high, 65% of online sales outside Tier-1 cities

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

The Confederation of All India Traders (CAIT) has announced that India’s retail markets have recorded a record trade of ₹3.75 lakh crore due to the Diwali festival, projecting additional cumulative sales worth ₹50,000 crore in the upcoming festivals of Govardhan Pooja, Bhaiya Dooj, Chhath Pooja, and Tulsi Vivah.

MIB’s proposed new broadcasting regulations to include OTT and strengthen self-regulation

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

Set to replace the outdated Cable Television Networks (Regulation) Act of 1995, India takes a bold step into the digital age as the Ministry of Information and Broadcasting introduces the Broadcasting Services (Regulation) Bill, 2023.

Punit Goenka addressed reports about Zee-Sony India merger talks stalling over disagreement on leadership

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Punit Goenka said, “We are in active engagement with Sony on various parts of the entire scheme to be finally implemented after all the approvals that we have got.”