How it Works – Page 90

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Is brand purpose finding a new meaning in marketing playbooks?

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Not all brands can or should be champions of some purpose or the other. Brands have to integrate individual, planet and societal benefits more strongly and recalibrate the weightages from time to time, opine brand experts.

Festive ad spends would have been dull without Cricket World Cup

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

Ad industry mavens say certain consumer tech sectors such as edtech, fintech, foodtech, and e-commerce have reduced ad spending, and without the Men’s Cricket World Cup, this festival season would not have been very vibrant for the industry.

Honasa Consumer IPO: Mamaearth parent company’s post-IPO blues

The report also stated that the stock had been on a continuous decline since its listing and several analysts had advised avoiding the IPO, citing aggressive pricing. (Image source: Moneycontrol)

Mamaearth-owner Honasa Consumer listed on November 7 and raised around Rs 1,700 crore via IPO. Founder Varun Alagh even wrote a poem for the occasion. Read on.

EU sets Nov 30 deadline for YouTube and TikTok on child protection measures

For the violation of the Digital Services Act, companies will face fines of as much as six percent of their global turnover. (Representative Image: Guillaume Périgois via Unsplash)

This move comes days after the industry chief of EU Thierry Breton reminded the chief executive officer of TikTok Shou Zi Chew and CEO of Alphabet Sundar Pichai of their obligation to take necessary steps to tackle misinformation and protect minors.

Amazon’s Great Indian Festival In Numbers: 110 cr customer visits, 40 lakh new customers

The regulator gave its go ahead to the payments app to carry out business as payment aggregator, which will allow it to facilitate ecommerce transactions through its app, Moneycontrol reported. (Representative Image: Christian Wiediger via Unsplash)

Amazon recorded the highest ever transactions, new launches, orders, and savings than any previous year, during the month-long sale.

Why is Diwali advertising important in the brand marketing calendar?

The window of Diwali shopping started changing a decade or so ago. From a full month, the window narrowed to a couple of weeks (readymades replaced the tailored dress). One particular year it became just one weekend. Retailers held their breath hoping for a blockbuster weekend to save their bacon. (Representative image by Anshu A via Unsplash)

Festivals like Diwali reduces ‘consumption guilt’. It brings in a sense of urgency and immediacy. Brands also believe that a good Diwali sales push helps brand momentum, dealer confidence and word of mouth, writes Ambi Parameswaran.

Category: How it Works