How it Works – Page 93

Meta to restrict political advertisers from using Gen AI ad tools

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

The decision comes a month after Meta announced that it was expanding the access of the advertisers to AI-powered advertising tools.

Q2 sees surge in adex and subscription revenue as Indian TV defies threats

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

Experts predict an 18-22 percent growth in ad spends and a potential 20 percent jump in subscription revenue.

You’ve tasted ‘desh ka namakh’, now taste ‘Bharat Atta’: Find out more

The 'Bharat Atta' will be available through 700 mobile vans and 2,000 government-run outlets. (Image source: Moneycontrol)

The government has also decreased the per kilogram price of Bharat Atta from Rs. 29.5 to Rs. 27.5 to fight inflation.

Consumer groups object to TRAI’s proposed changes for consumer organisation registration

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

According to TRAI, the proposed amendment would enable the authority to register capable consumer organisations having wider reach.

Sabre GDS to distribute Air India’s domestic flight content to Indian travel agencies  

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Earlier this year, the two companies signed a new distribution deal that provided travel buyers globally with access to Air India content through Sabre’s travel marketplace.

MIB’s Anurag Thakur: Years worth of effort that goes into making a film is laid waste by piracy

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

I&B ministry has established an institutional mechanism of Nodal Officers to receive complaints against piracy and direct intermediaries to take down pirated content on digital platforms.

Rashmika Mandanna deepfake viral video: Union Minister Rajeev Chandrasekhar reacts, says ‘dangerous, damaging’

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

As ‘deepfake’ video menace increases, Union Minister Rajeev Chandrasekhar said platforms need to tackle the problem of deepfakes, calls them dangerous and damaging form of misinformation.

Festive sales: South India a ‘significant growth driver’ for diamond brand De Beers Forevermark

Amit Pratihari vice-president, De Beers Forevermark

De Beers Forevermark sees strong festive season demand for its diamonds in South India.

Saudi Arabia has its eyes on cricket’s Indian Premier League: Reports

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

Saudi Arabia proposes to invest $ 5 billion into IPL and aid the league’s expansion into other countries, as per a Bloomberg report.

Ad volumes on TV see 50 percent jump in H1, Maruti Suzuki tops charts

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

As per TAM data, Maruti Suzuki Fronx was an exclusive brand for the period and secured first position with 5 percent share of ad volumes in the first half of the current calendar year.